The online strategy cuts down on marketing and distribution costs, allowing Xiaomi to sell feature-rich phones at low prices.
The launch of premium devices from OnePlus and Samsung in the second half of Apple's reporting period added to Apple's woes.
Feature phones still hold the majority of the 270 million handsets market in the country/
The company captured just 2.4% of the mid-range smartphone market in India, a far cry from the 24.2% share Oppo's F3 commanded.
Commerce and Industry Minister Suresh Prabhu is slated to meet senior executives of Apple on the sidelines of the World Economic Forum in Davos later this month.
Sale of iPhones hits the bottom; firms to postpone new launches; shipment might fall short of 2016 target.
The number of new entrants is decreasing since 2015, as Indian market matures
Oppo is the second Chinese brand after Xiaomi to secure single-brand retail licence. Xiaomi has now 600 retail partners.
The five-year-old Chinese brand's assent to the summit comes after a year of astounding rise -- often growing by over 200 percent a quarter, reports Arnab Dutta.
India is the world's third largest smartphone market.
Lei Jun, founder and CEO of Xiaomi, in an internal letter on Wednesday, announced that the company has sold one million smartphones in the first 18 days of this month in India, state-run China Daily reported.
iPhone sales in June quarter dropped 35% even as smartphone market grew 19%
'The Chinese outdid them in the price game and turned the competitive dynamics at the lower end of the handset market from price to value.'
Foxconn has said it is aiming to develop 10-12 facilities in India, including factories and data centres, by 2020
In 2015, as many as 15 major Chinese smartphone brands stepped into India.
Analysts point to a pattern with Samsung gaining leadership position in the prime segment during Feb-Aug every year. Apple overtakes Sept onwards
Nearly 92% of the 250-mn smartphones run on Android.
Tim Cook, CEO of Apple, recently stated that he sees India in the same position that China was seven to ten years ago
The iPhone SE will replace Apple's ageing iPhone 5s model.
The Chinese phone maker has ensured its two brands - Lenovo and Motorola - do not cannibalise into each other's share.
iPhone sales in India were up by 56 per cent during the period.
The once-popular brand plans to try its luck in the smartphone market with reliability as its key proposition.
All but 500 who booked Note 7 phones have bought older devices instead of cancelling their orders but Samsung may still lose market share this festive season.
Uber is suing Ola for $7.5 million to compensate for lost revenue and goodwill, alleging the Indian market leader created about 94,000 fake user accounts with the ride-hailing service and used them to make more than 405,000 false bookings
Alnoor Peermohamed reports on Apple's two-faced strategy to grow its base in India without compromising on premiumness.
Samsung has reason to be worried.
Price, specifications, features and all that you need to know about Apple's hot new 10th anniversary phone.
The aim is a vast improvement in quality that would lead to a surge in demand for low-end Android phones
Ashish Pratap Singh wonders if Samsung will meet the same fate as Nokia?