During blind tests in Scotland, most drinkers gave his family business's new single-malt whisky a thumbs up not knowing it came from barley grown in Punjab and Rajasthan in northern India, Rakshit Jagdale said.
This is the magic of Sircar's filmmaking -- National Award winners, many of them -- that makes every new work of his an eagerly-awaited affair.
Apart from giving that euphoric feeling, the invigorating properties of whisky will soon be used for running cars, and keeping school kids warm.
The company is working to capitalise on the tonnes of waste produced by one of Scotland's most valued industries and turn the dregs of whisky-making into fuel.
Let's take a look at some of the best-selling whisky brands in India.
The bottle of Bowmore 1957, will be the main lot at Bonhams' Whisky Sale in Edinburgh on Wednesday.
The Scotch whisky industry said it exported 40 bottles per second in 2011.
Whisky, or whiskey, is one of the most popular alcoholic drinks in the world.
A factor which would be key to Scotch consumers is the new currency an independent Scotland would go for .
Wine major Whyte and Mackay Ltd on Tuesday announced the sale of the final bottle available from the world's most expensive limited-edition bottling of The Dalmore 62 Years Old single highland malt scotch whisky for £30,000 (approx Rs 23.80 lakh).
FSSAI is the central body which lays down science-based standards.
Uncorking the business of vintage wines and spirits.
The reserve price for the bottle is 40,000 pounds.
With the government imposing a ban on direct, indirect and surrogate advertising of tobacco and alcohol products in India, such brands have found innovative ways to build visibility.
Bengaluru-based United Breweries (UBL), makers of Kingfisher beer, is eying strong growth in the premium beer segment, driven by changing consumer preferences towards premiumisation. "Across categories, premiumisation is taking place as people are looking for better choices and beer is no different. "People are upgrading to better beer and newer brands. We have a good offering of premium brands - Kingfisher's premium variants are Ultra and Ultra Max," Vikram Bahl, chief marketing officer (CMO), UBL, said in an interview.
A city consumer court has asked a leading beverage company to pay Rs 5,000 as compensation to a buyer who found a dead fly in a whisky bottle of the company.
Looking under the hood, I see India on the terrible, but commonplace, road to prosperity failure, warns Rathin Roy.
McDowell has acquired 85 per cent of Triumph Distilleries and Vintners Pvt Ltd at around Rs 600 million from a clutch of investors.
Bollywood is full of interesting stories and anecdotes. We bring you some fun facts!
Officials from India and the United Kingdom (UK) are working overtime to address the contentious issues related to the proposed free trade agreement (FTA) between the two nations, in a final push to conclude the deal by the year-end. Commerce secretary Sunil Barthwal was headed to London on Thursday after completing his four-day visit to Brazil. Other key officials from India's negotiating team will be joining Barthwal in the UK capital, hoping to make headway in the FTA negotiations, which started in January last year, a person aware of the matter told Business Standard.
Ivan Manuel Menezes, the India-born CEO of the world's biggest spirits company Diageo, died on Wednesday, days after being hospitalised for treatment of stomach ulcer. Menezes, 64, who was to retire at the end of this month, died in London, the company said. "It is with great sadness that Diageo announces that Sir Ivan Menezes has passed away following a brief illness, with his family at his side," it said in a statement. Diageo had on Monday announced that CEO-designate Debra Crew will assume the top role on an interim basis immediately as Menezes undergoes medical treatment.
The free trade agreement (FTA) talks with India are no longer working towards a Diwali deadline though negotiations are progressing well, UK Trade Secretary Kemi Badenoch has said as New Delhi expressed confidence on Friday of an "early date" for a mutually beneficial deal. "There are ongoing negotiations as we know on the FTA. There is interest on both sides to see if we can work towards a deal, an FTA, that is beneficial to both the countries at an early date," external affairs ministry spokesperson Arindam Bagchi told reporters in New Delhi. It came as External Affairs Minister S Jaishankar spoke to his UK counterpart, James Cleverly, and referenced the Roadmap 2030 bilateral agreement signed between Prime Minister Narendra Modi and former UK PM Boris Johnson in May last year, with no specific reference to the FTA.
They can be as snobbish as wine drinkers.
The apex body for liquor firms Confederation of Indian Alcoholic Beverage Companies has urged the government to gradually reduce customs duties on British alcoholic beverages under the proposed India-UK free trade agreement to support domestic players. India and the UK have formally launched negotiations for an FTA, under which duties would be reduced or eliminated on several goods traded between the two countries. The Confederation of Indian Alcoholic Beverage Companies (CIABC) has also suggested the government to ensure that the UK allows the selling of domestic whiskies as 'Indian Whisky', irrespective of whether they are made from malt, grain spirits or molasses-based spirits.
The Indian High Commissioner to the United Kingdom, Vikram Doraiswami, who was touring Scotland this week was blocked from entering a gurdwara in the capital Glasgow by pro-Khalistan extremists.
A former member of the Taarak Mehta Ka Ooltah Chashmah cast has accused Producer Asit Kumarr Modi and two others of sexual harassment, a charge they denied, claiming she was let go from the show due to misbehaviour.
New Zealand golfer Ryan Fox remembered a "typically Warnie moment" at Dunhill last year, the last time they played together.
Trinamool Congress MP Mahua Moitra on Tuesday stirred a controversy by saying that she has every right as an individual to imagine Goddess Kali as a meat-eating and alcohol-accepting goddess, as every person has the right to worship god and goddess in his or her own way.
Not so hatke after all, but no reason to stay bachke either, notes Sukanya Verma.
If you thought you loved Mohanlal and that you could watch him do anything for 120 minutes, Alone is your chance to put your love to the test, observes Mayur Sanap.
'As we grew up in service and became seniors ourselves, our commanders advised us to graduate to whiskey since rum did not suit the stature and 'shaan' of a senior officer.' Nitin Sathe recalls his encounters with whiskey on World Whiskey Day.
Christmas cocktail by Executive Chef Sheriyar Rustom Dotivala of The Resort, Mumbai.
According to reports, the list of misdemeanours investigated includes excise duty violations, invoicing problems and handing over distribution in some key markets to relatives of the top brass.
There is more worry for Vijay Mallya, battling many a fire. Even as his Kingfisher Airlines struggles to hold itself, another of his major companies, United Spirits, has had a setback in its legal battle against his arch rival, Kishore Chhabria.
The UK government said on Tuesday that it has kicked off preparations for a free trade agreement (FTA) with India, launching a 14-week consultation to seek the views of the public and business before formal negotiations begin later this year. UK Trade Secretary Liz Truss said Britain wants a trade deal with India that pushes new frontiers and welcomes wide input from consumers and businesses across all sectors, which will help craft a deal that includes closer cooperation in "future-focused industries" such as science, technology and services, creating high-value jobs across the country. "We're firing the starting gun on a free trade deal with India - the world's largest democracy, fifth-biggest economy, a nation of 1.4 billion people and a huge market for British goods like whisky, cars and services," said Truss.
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