Few people have left the kind of imprint on India's advertising canvas as Piyush Pandey. An observer who seemed to know what made the country tick, a man who could find humour in life's everyday struggles and spin magic from it, one who understood that to reach the masses you needed to communicate with them in their language and context -- he was all of this and more.
What he carried, straight from the heartland of India, was the refreshing smell of mitti (soil) that permeated every word he wrote, recalls Jasmeet Singh Gandhi.
The rocket flight was aborted in order to plug the liquid oxygen leak identified during post-static fire Falcon 9 rocket inspections.
'The solution is to replace, clean up, retest and proceed.' 'There is nothing to worry about if corrected.'
'We did take after take, confusing and stressing her out, until she just threw up her hands and said she couldn't do it.' 'She was close to tears.' A fascinating excerpt from Adman Madman: Unapologetically Prahlad by Prahlad Kakar with Rupangi Sharma.
"Looking at the films come to life on set was a lot of fun. The lensing, the art direction and Prakash Sir's detailed eye. It felt like something special was brewing," says Naina Bhan.
The ICC mandarins have had a quiet word with the broadcasters and told them about PCB's objections with regard to the TVC.
The commercial, directed by Farah Khan, features Mahendra Singh Dhoni in his understated but emphatic style entering a cricket stadium.
Industry insiders believe that the 32-year-old's earnings will see a quantum jump of Rs 75 crore per annum.
The still versions of the campaign will appear in print and digital.
Sachin Tendulkar has many firsts to his credit but a 'first shave' from female barbers Neha and Jyoti
The script was triggered by today's kids who seem so comfortable with gadgets and the Internet right from infancy.
'The spurt in demand for Ayurvedic products has exhausted our production capacity.'
The timing of premium ice cream maker, London Dairy ice creams' first ever media campaign in India is perfect.
'One of his favourite slogans was, "Show, don't tell".' 'His entire life is a metaphor for that belief.' Kiran Khalap, MD and co-founder, chlorophyll, salutes a mentor and legend.
India's star batsman Virat Kohli will finally be seen on the screen with girlfriend Anushka Sharma in Pepsi's new television commerical, which also features Bollywood superstar Ranbir Kapoor.
The Customer Complaints Council pulled up Hindustan Unilever Ltd (HUL) for advertisement of its water purifier product 'Pureit Ultima'.
A look at the top tweets from your favourite Bollywood celebrities.
The Bengaluru skies dazzled with somersaults and stunts by metal birds.
'There were days when we had to shoot the 20-year-old character first and then do the transformed Bulbbul and then return to the 20 year old. Those days were difficult.'
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Scooters such as those from Kinetic Motors had become gearless by then and were no more family rides, but peppier individual modes of transport.
With a new campaign that talks about togetherness, Uber challenges Ola's homegrown narrative.
The infusion will help the airlines plan their next rounds of operations as easing of 5/20 norms
ITC's noodle brand has been caught in the Maggi crossfire.
'Maggi noodles belong to the consumers.'
Amul has cashed in on an incident from the protagonist's life for promotions.
On the eve of the big game, the Malian footballer tell Rediff.com's Norma Godinho why Real Madrid are favourites and what is plaguing Barcelona this season.
Customer insight drives the online fashion retailer to launch 'mood' stores, rethink the way it sells its wares.
Rajesh Alva/Rediff.com reveals the good, bad and ugly of the latest MPV from the Mahindra stable.
The airline pitches its product and service, keeps silent about price in a new campaign as it looks to win over young business travelers.
It is all about hitting the ball high and timing it right.
Since its launch in 1985, Frooti has been an instant hit with kids.
Starting from a team of part-time workers to an employee base that exceeds over 3,000, Wildcraft has come a long way
'When a woman uses stunning sexy photo shoots to make a splash and be noticed by the audiences and the industry, it doesn't mean she can be broken down to breasts, buttocks, legs, navel and oh... a pretty face,' says movie director Suparn Verma.
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