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PepsiCo fizz back in cricket

 After IPL exit, beverage maker signs up as first BCCI on-ground sponsor Beverage maker PepsiCo's four-year on-ground cricket sponsorship deal for domestic and international matches played at home......

Amul, Amazon among most recalled brands this IPL

 Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI For brands, the Indian Premier League, the annual T20 cricket tournament organised by the Board of......

Coca Cola to sponsor two IPL teams

 The cola war between Coke and Pepsi is extending to the IPL turf, with Coca Cola replacing rival PepsiCo as sponsors of Mumbai Indians and Kings XI Punjab in the fourth season of the T20......

Find out which brands are rushing for tie-ups with IPL

 Advertisers are jumping on to the Indian Premier League (IPL) bandwagon. Perfetti Van Melle, Havells  and Amazon have been brought as on-air associate sponsors by Multi Screen Media (MSM),......

STAR India's IPL googly stumps Sony

 The Indian Premier League (IPL) is going to have a new associate sponsor - STAR India. The leading media group is joining Vodafone and YES Bank as partner for the T20 cricket extravaganza, while......

IPL: Dravid fined for slow over-rate

 Rajasthan Royals captain Rahul Dravid was fined $ 20,000 after his team failed to keep up with the stipulated over-rate during its Pepsi IPL match against Kolkata Knight Riders in Jaipur. Also......

China's Vivo replaces Pepsi as IPL title sponsor

 IMAGE: Chinese mobile phone maker Vivo to replace beverage giant Pepsi as title sponsor of IPL. Photograph: BCCI Chinese mobile company Vivo replaced PepsiCo as the title sponsor of the......

Pepsi bags IPL title sponsorship rights

 Soft drinks giant Pepsi is the new title sponsor of the cash-rich Indian Premier League. It won the bid for title rights for five years by paying a whopping Rs 396 crore. Pepsi pipped Airtel, which......

RCB get Mandeep Singh from Kings XI Punjab for 2015 IPL season

 Royal Challengers Bangalore have traded top-order batsman Mandeep Singh from Kings XI Punjab ahead of the eighth edition of the Indian Premier League (IPL), starting April 9. Mandeep has been a......

IPL auction on February 3

 The players auction for the sixth edition of the Indian Premier League (IPL) will be held on February 3 instead of January 12. IPL chief executive Sundar Raman tweeted the news after a workshop in......

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