Though advertisements weren't exceptionally creative, they were very likeable. The top five of 2011.
The simple, innocent and funny acts of the alien-like white, egg-headed creatures with balloon bodies created a phenomenon in the Indian advertising industry.
Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe.
Piyush Pandey was elected the vice chairman of Ogilvy & Mather Asia Pacific by the agency's regional board on Friday.
When O&M India's executive chairman Ranjan Kapoor appointed creative hot shot Piyush Pandey as his successor in 2004, he wasn't aware that he may be pioneering a trend in advertising where agencies put their creative heads at the helm of their businesses.
Even as the World Cup debacle lingers on everyone's mind, advertising agencies have welcomed Zee group chief Subhash Chandra's announcement of a parallel cricket league in the country.
Radio ads in India lack creativity and punch. It is about time the face of advertising on radio undergoes a change.
Iffy prospects for creatives at this year's fest.
This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.
Piyush Pandey retiring? I'm not going anywhere, says O&M's South Asia executive chairman.
The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.
Experts pick the most effective advertisements of the year.
A confident, assertive single woman is finding her way into popular advertising narratives.
The journey of Abhijit Avasthi, the former national creative director of Ogilvy & Mather, is as amazing as it is unbelievable. Read on!
The company has booked around 350 spots for the 2015 tournament.
With Airtel and RCom already having launched their special offers for post-paid customers, and RJio around the corner, Vodafone makes its move with Red.
.jpg)
Bata came up with new brands to beat industry competition.
.jpg)
Scooters such as those from Kinetic Motors had become gearless by then and were no more family rides, but peppier individual modes of transport.
With India's communication needs outstripping neighbours', companies are finding it easier for campaigns to be either based out of or outsourced to Indian agencies.
Ashwiny Iyer Tiwari's Bareilly Ki Barfi had the critics reaching for the stars. But that is just the tip of the iceberg discovers Rediff.com's Savera R Someshwar.
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances