Apart from lower rents, there's a host of other reasons companies offer for basing themselves in Gurgaon. With metro connectivity due to begin shortly and the opening of the NH-8 expressway, connectivity has already improved. A drive from Connaught Place to Cybercity now takes about 45-50 minutes from the earlier one-and-a-half hours.
Mumbai's McCann Erickson and Ogilvy & Mather have made it to the list of top 50 advertising agencies in the world. The list came out of awards survey titled The Gunn Report. Some of the other award-winning Indian performers such as Grey Worldwide, EURO RSCG & Lowe India were from the print advertisement space. It also surveyed whether award-winning commercials helped the products. The survey found that out of 400 award-winning commercials, 86.5% led to better product sales.
Piyush Pandey was elected the vice chairman of Ogilvy & Mather Asia Pacific by the agency's regional board on Friday.
Our core strength is that we communicate in English, are low-cost and have impressive skills in design and creatives
The scientists' work looks back into the infancy of the Universe and attempts to gain some understanding of the origin of galaxies and stars.
"Globally, there is an upsurge in the money spent on the Olympics. The effect will now be seen in India as well, with marketers betting more," said Pratab Bose, CEO, Ogilvy & Mather India. At a global level, the 29th Olympics, which will take place between August 8 and August 24, 2008 in Beijing, is likely to attract the highest ad spends to date.
Signed playing shirts from the Boxing Day Test will be auctioned online from Thursday, with all proceeds also going to the Australian Red Cross.
Interview with Sumanto Chattopadhyay, group creative director of Ogilvy & Mather Mumbai and creative director of its Kolkata unit.
Sweeping 11 awards across eight categories including Ad Agency of the Year at the 2006 Effie awards, Lowe Lintas emerged the most decorated winner.
Global advertising major WPP Group plans to hike stake in Indian arm Ogilvy & Mather to majority 74 per cent by acquiring over 220,000 shares from existing employee shareholders.
MUrgency is slated to launch services in Amritsar and Jalandhar in the last week of May and cover the entire state by June end.
By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content.
Young Indian entrepreneurs hope to share some of the limelight too at the Hyderabad event.
The latest ad, done by O&M again, Vodafone's ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel.
The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.
Lohani's job was to turn around the MP Tourism Development Corporation.
The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power
Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar.
Best vs Best. Tiger vs Tiger. Star India, BCCI team up for a high decibel campaign for the cricket jamboree.
'It does not appear to me that the campaign of 2019 will be positive. By that I mean it is unlikely that there will be an 'achche din' style slogan either from the government or the opposition.'
Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.
It was Dalmiya's decision to open sports broadcasting to private channels in the country. Until the late 1990s, Doordarshan held sole rights to broadcasting BCCI events in India. Dalmiya along with IS Bindra, another cricket administrator, took on the state and fought for air waves to be opened up in cricket broadcasting.
Piyush Pandey retiring? I'm not going anywhere, says O&M's South Asia executive chairman.
By using recycled resources to create earth-friendly gifting options, the venture Surprise Someone is changing the way India smiles.
ITC's noodle brand has been caught in the Maggi crossfire.
The All India football Federation (AIFF) gave its go ahead to the IPL-style IMG-Reliance league with its executive committee agreeing to the holding of the tournament by its commercial partners IMG-Reliance early next year.
A confident, assertive single woman is finding her way into popular advertising narratives.
The agency has done five advertisements so far.
During April, Maruti Suzuki India's domestic car sales were up 2.72 per cent at 86,481 units, as against 84,188 units in the same month last year.
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