'It is very close to Puma's deal with Kohli in terms of yearly sponsorship.' 'Sindhu will get Rs 40 crore as sponsorship while the rest will be for equipment.'
The Indian Olympic Association (IOA) is open to boycotting Chinese products and sponsors in the wake of the border clash between the two countries at Galwan valley earlier this week. Anti-China sentiments are running high in the country after the first skirmish at the India-China border in more than four decades left at least 20 Indian soldiers dead.
After dropping Chinese sportswear company Li Ning as India's Olympic kit sponsor, Sports Minister Kiren Rijiju on Wednesday said the country's athletes will not wear branded apparel in the upcoming Tokyo Games even as the Indian Olympic Association (IOA) claimed that the search is on for a new partner.
'Our athletes, coaches and support staff, will wear unbranded apparel.'
Men's doubles top seeds Rohan Bopanna and Divij Sharan played their semi-final in taped shorts on Thursday.
The Board of Control for Cricket in India has pledged a donation of Rs 10 crore for the training and preparation of the country's Olympic-bound athletes
100 athletes have qualified for the Tokyo Games, including 56 men and 44 women.
Indian duo K Nandagopal and K Maneesha clinched the Li-Ning Maldives International Badminton Challenge mixed-doubles title after registering a straight-game victory over Dae Sung Kim and Bo Kyung Oh of Korea in Male on Sunday.
London Olympics quarter-finalist and Commonwealth Games bronze medallist Parupalli Kashyap will spearhead a depleted Indian challenge at the Li Ning China Masters, starting in Changzhou on Tuesday. The 25-year-old Kashyap, currently ranked world No 19, is seeded eighth in the tournament and pitted against a yet-to-be-decided qualifier.
India's rising woman shuttler P V Sindhu rallied to shock eighth seeded Porntip Buranaprasertsuk of Thailand, while RMV Gurusaidutt defeated fancied fellow-Indian Parupalli Kashyap to enter the men's singles quarter-finals in the Li Ning China Masters badminton tournament, in Changzhou, on Thursday.
London Olympics quarter-finalist P Kashyap eked out a hard-fought victory over Chinese qualifier Huan Gao to enter the second round, on a reasonably good day for the Indian shuttlers, at the Li Ning China Masters badminton tournament in Changzhou, on Wednesday. The eighth-seeded Kashyap, a Commonwealth Games bronze-medallist, staved off a stiff challenge from Gao to prevail 21-13, 14-21, 21-19 in 78 minutes.
Rising Indian shuttler P V Sindhu's giant-killing spree came to a halt after she went down fighting to World No. 9 Jiang Yanjiao in the women's singles semifinals of the Li Ning China Masters Super Series badminton tournament in Changzhou on Saturday.
Rising Indian shuttler P V Sindhu continued her giant-killing run in the Li Ning China Masters Super Series, shocking London Olympics gold medallist Li Xuerui of China, to storm into the women's singles semi-finals on Friday.
Indian shuttler Sai Praneeth failed to make it to the main draw of the Li Ning China Masters. He went down fighting to Huan Gao of China in the qualification round of the men's singles at Changzhou on Tuesday. Huan will take on London Olympics quarter-finalist and Commonwealth Games bronze-medallist P Kashyap of India on Wednesday.
A 13-member team, comprising seven men and six women, was on Wednesday selected by the Badminton Association of India to participate in the Li Ning China Masters Super Series tournament to be held in Changzhou, Jiangsu, China from September 13-18.
Chinese scientists claimed to have created a herd of more than 200 cows that is capable of producing milk similar to that of humans.
Yang Wei grabbed his eighth gold to join Li Ning as the most successful gymnast in Asian Games history.
The 2003 world gymnast of the Year is targetting success in the parallel bars, the vault and the men's team event at Athens.
Indian Olympic Association president Narinder Batra hopes India's medal haul can touch the double-digit mark in Tokyo, which will be an unprecedented achievement.
Having beaten two-time Olympic gold medallist Lin Dan to clinch the China Open title, India's latest badminton star K Srikanth said he is now confident of doing well in the future.
Earlier, the IOA Secretary General Rajeev Mehta said expenses of the ceremonial dress and playing kits of the athletes do not come from its coffers. He claimed that cost will be borne by the sponsors who have signed a contract with it to deal with only the affiliated federations.
An increasing number of US lawmakers voiced anger on Monday over the NBA's response to a Houston Rockets official's tweet backing Hong Kong democracy protests, raising US-China tensions as talks to end a 15-month trade war resumed.
A scarcity of gold medals in the first few days of the Olympics is leading China to reflect on its past obsession with finishing first, amid agreement that being champion is no longer everything.
The organisers have become savvier about marketing the game.
© 2026 Rediff.com - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances