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Li Ning

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Why Li Ning signed Sindhu for 50 crore

'It is very close to Puma's deal with Kohli in terms of yearly sponsorship.''Sindhu will get Rs 40 crore as sponsorship while the rest will be for equipment.'T E Narasimhan reports. Photograph:......

How brands are bringing it on at Rio Olympics

For the first time ever, the largest ever contingent to the Games has around six official brand partners, with a combined value touching Rs 10 crore. This is more than three times the amount that......

China to produce 'human milk' from GM cows!

Chinese scientists claimed to have created a herd of more than 200 cows that is capable of producing milk similar to that of humans. Genetically modified dairy products that are similar to human......

Billionaires eye Beijing gold

China's Communist Party hasn't done much in the months ahead of the Olympics to quiet skeptics saying the country should have never been awarded this year's summer games. Among other controversial......

BCCI pledges Rs 10 crore for Olympics contingent

IMAGE: The decision to fund the training and preparation of the country's Olympic-bound athletes was taken at the BCCI's emergent Apex Council meeting, attended by Board president Sourav Ganguly......

Indian athletes will go unbranded in Tokyo Olympics

'Indian athletes, coaches and support staff, won't be wearing any branded apparel at Tokyo Olympics. Only 'INDIA' will be written in the kits of our athletes.'   IMAGE: The Indian Olympic......

IOA drops Chinese kit sponsor for Olympics

'Our athletes, coaches and support staff, will wear unbranded apparel.' IMAGE: On June 3, the official kit for the Tokyo Olympics was unveiled -- Chinese brand Ni Ling was the kit sponsor.......

Can India win more than 10 medals in Tokyo Olympics?

'Olympics is the platform where the best in the world will compete. I hope our athletes will make their best effort and make the country proud by winning medals.' IMAGE: Sports Minister Kiren......

PIX: Check out India's official kit for Tokyo Olympics

IMAGE: There are two sets of uniforms -- one in blue and the other in a white with orange embellishments. Photographs: SAI Media India unveiled their official team kits for the upcoming Tokyo......

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