It's a mandate of young India, for young India, by young India, says Sheela Bhatt/Rediff.com in her 43rd and concluding column on Indian Elections 2014.
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The mascot has gone off air now, but not before helping the Gujarat-based detergent brand script the perfect win for an underdog in the eighties.
Throughout, Mekhail spoke calmly, with hardly an inflection making even the barest attempt to hijack his tone. His tone was so empty it made his narrative all the more touching. And ugly and grey, as the monsoon sky beyond the window.
Among the better painted buildings in rural Bihar are hospitals run by the state government. Archana Masih travels to a village in north Bihar to find out what lies within. As Bihar goes to the polls, Rediff.com looks at the state through the lives of its people.
'The biggest advantage for India was its seasoned and experienced political leadership who had spent decades struggling against the Raj and had spent years behind bars.' 'Not a single prominent leader of the Muslim League spent one day in jail.' 'Gandhiji, Nehru and Sardar Patel were intelligent, shrewd men with their hands on the popular pulse.'
Our generation got independence too easy, we take our freedom too lightly, we treat our country and environment like toilet paper and take the easy way out because we have no sense of pride or self worth except when it is an India-Pakistan match. We need to be broken more so that we may rise, says film director Suparn Verma.
Shanoo Sharma -- the woman responsible for launching the careers of Ranveer Singh, Arjun Kapoor, Vaani Kapoor, Bhumi Pednekar and Alia Bhatt among others -- tells Ronjita Kulkarni/Rediff.com what casting is all about.
'Asked which Dilip Kumar films were among her favourites, she said she had seen not a single movie of his until that time. This became a sensational issue. She did not mean to offend Dilip Kumar. There was not a bone of diplomacy in her and she never acquired that calculating attitude even at the cost of some of the roles that she would eventually lose.'
'I kept telling myself I'd quit after every film. I saw myself in my first Hindi film Kashmir Ki Kali and I didn't like myself. I said, one more film and I'm done. But it continued.' Sharmila Tagore gets candid on her 70th birthday.
'I have never seen anybody disliked more as prime minister than Modi.' 'What is interesting is in his prime ministership, no matter whatever happens in any corner of India, Modi is blamed for it.' 'Modi has not suspended any Constitutional liberties. No Opposition leader has been put in jail... Modi is not Hitler.'
'I loved doing Bunty Aur Babli. I love working with Rohit Shetty. I just shot for Dilwale. Kuch bhi karva leta hain mujhse (he makes me do anything)!' I worked in Jolly LLB for free. It was just a night's work. We laughed till we died during the shooting. It was such a cute character!' Meet Bollywood's busiest actor, Sanjay Mishra.
'There was an overt campaign and there was a covert campaign. The overt campaign may be development, government, and all this nonsense. But the covert campaign, which Mr Amit Shah was doing, was far more important with the help of RSS cadres. This has been an RSS election. From day one I have been saying, this is not Congress versus the BJP, this is Congress versus the RSS,' says Jairam Ramesh, one of the key strategists of the Congress party.
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