Harish Bijoor

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Political Memes Are No Laughing Matter

'In India, political parties want to portray their leaders as cinematic heroes critical of their opponents.''This is where memes come into play.' Kindly note the image has only been published for......

Who Are Political Ads Targeting?

'It is the first-time voters and the agnostics who are often influenced by political advertising.''These swing voters tend to make a huge difference in the outcome of any election.' IMAGE: A......

'Arnab is a thought in the minds of people'

'Physically, he is your boy next door, but attitude-wise, he is an evangelist who does not mind shouting from the rooftops to take a stand on a cause he believes in.'Urvi Malvania on Brand......

BJP's Tejasvi Surya is young but no novice in politics

He may be only 28, but the now-chosen candidate for Bengaluru South has handled the party's IT cell and campaigned for several party candidates during the state polls last year, reports Bibhu......

Smithsonian names Bijoor consultant for venture ca

The New York-based Smithsonian Group named Harish Bijoor, who just quit as COO of Zip Telecom, a consultant for its $2 billion venture capital fund.Bijoor said his consultancy venture - Harish......

Should the Satyam name be retained?

Harish Bijoor, brand-strategy specialist and CEO of Harish Bijoor Consultants, says brand Satyam should be phased out gradually as the name has lost all credibility. "A brand is a function of......

Consultant sees 88% fall in Satyam brand value

That the value of brand Satyam would be eroded many times over, following its former chairman Ramalinga Raju's admission that he had cooked the company's books, was a given. Now a brand consultant......

Brand SRK Is Back With A Bang!

'He doesn't need to play eye candy or a boy next door. He has found his mark.''Brands like him because he understands them and he emotes appropriately for them.' Jawan has shown that......

Should telemarketing be banned?

Insensitive and rampant soliciting of customers on the phone may hurt the brand being marketed, but banning it altogether is not a solution either.Harish Bijoor, CEO, Harish Bijoor Consults IncNeha......

Now, It's Shah Rukh Vs Sunny Deol

After The Great Khali and before him Big B put their weight behind it, the Indian cement industry has brought on board two other celebrities to solidify its growth. Of the top four companies,......

Dabangg Effect: Pepsi puts the fizz back in Brand Salman

Pepsi is betting on Dabangg 3's box office success.T E Narasimhan reports. Salman Khan has swung a coup. The 50-plus actor has been signed on as the face of cola brand Pepsi, ending his......

Ranveer, oh so toofani!

Ranveer Singh's portfolio has grown to 16 brands in less than two years since his first ad. Urvi Malvania on what makes the actor so popular that he is succeeding Salman Khan and Akshay Kumar as......

Ayushmann charges Rs 15-20 cr for ads!

'He resonates more with the youth which is always something brands want.'Urvi Malvania reports. IMAGE: Ayushmann Khurrana with the Samsung Galaxy A9. Photograph: Kind courtesy samsung.com That is......

Dhoni Beats Bachchan, SRK!

Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34. IMAGE: Mahendra Singh Dhoni at the M A Chidambaram stadium in Chennai. Photograph: ANI Photo At 43, Mahendra Singh Dhoni remains the crown......

Golden Year For Indian Chess! What Next?

'It will bring the next wave of awareness and pursuit of excellence from people who want to take chess as a game or a competitive sport or even as a career.' IMAGE: D Gukesh, the youngest World......

Why Indian Tennis Is In A Slump

'We were the best team in Asia at one point. Today, we are barely in the reckoning for the Davis Cup.''Players now, especially this decade, lack perseverance.' IMAGE: Sumit Nagal, the highest......

Why Brands Prefer Kohli To Ashwin/Jadeja

'When people look at Kohli, they see a boy from Delhi who is taking on the Aussies in their own backyard and aspire to be like him.''Players like Jadeja and Ashwin lack this quotient.' IMAGE:......

Brand Prithvi Shaw

'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'Viveat Susan Pinto reports. IMAGE: Prithvi Shaw scored a century and a half-century in his first two......