With the rise of ultra-luxury housing in India comes ultra-customised marketing. Developers selling high-end homes, priced above Rs 20 crore, are moving away from traditional marketing for these homes to newer methods, such as painstaking profiling of customers before showing them the property, augmented reality for visualisation of interior decor, virtual tours, and closed-door international shows. There is also marketing through online ads, social media influencers, and exclusive memberships.
Ramaswamy was a distant fourth with 7.7 per cent of the votes polled in the Iowa Caucus
Business success often involves a combination of planning, implementation, and continuous learning, says rediffGURU Harsh Bharwani.
Twenty-one year old Durgesh Nandan, the founder and CEO of AutomotionAds, is an engineer who passed out in April 2011. And, he has been running a venture for the last one year.
Indian-origin British entrepreneurs are more successful in securing credit and finance due to their higher credibility rating compared the other businessmen, latest industry research shows.
Take a look at what the desi celebs wore to the fashion extravaganza.
A hallmark of some new businesses today is that they seek to use the brute force of capital, combined with smart technology and operations, to create new needs that you didn't even know existed, the chairman of Aditya Birla group said in a blog post on the trends for the new year.
They are in desperate need of attracting individuals with the right skills and talent.
Developers in India now have expanded access to Google's powerful AI models with the 2 million token context window in Gemini 1.5 Pro and Gemma 2, the next generation of open models.
Starting up an independent business? Virender Kapoor has these words of advice for you.
Pathy defied a feudal family setup to become a professional woman. She became first woman president of the powerful Indian Sugar Mills Association (ISMA) in 2004-05.
'There are a lot of things happening in my life, and I have a lot of material, thanks to who I am, the way I've led my life, the way I look.'
Unfortunately, the best man does not always win, but I feel enriched by the experience of the campaign and getting to know Rajeev Chandrasekhar, says Ambassador T P Sreenivasan.
11 Indian entrepreneurs share their expectations from the Modi-led NDA government.
He becomes 2nd Indian to win this award; N R Narayana Murthy won it in 2003.
One needs to bring differentiation to succeed: Murthy
'Everybody thought I was crazy to quit my job and jump into entrepreneurship.'
I hope those who underestimate Rajeev Chandrasekhar will be proved wrong in this fight for Thiruvananthapuram's future, notes Rajeev Srinivasan.
Twins Sundar Ram and Sri Ram suffer from cerebral palsy and learning disability and are also spastic. But their venture Twin Twigs has set them free, making them independent!
Suveen Sinha finds out what the tribe of modern, internet entrepreneurs who no longer run their first start-ups are up to.
One was a journalist, the other was trying to make a career out of theatre and quizzing. Siddhartha Basu and Anita Kaul Basu are entrepreneurs, who redefined television viewing in India.
Patrick Turner, Affiliate Professor of Entrepreneurship and Family Enterprise at INSEAD, offers some solid advice to budding entrepreneurs.
The jury members included Ashish Dhawan, senior managing director, ChrysCapital, Keki Dadiseth, managing director, Omnicom, Kiran Mazumdar Shaw, chairman and managing director, Biocon, Kumar Mangalam Birla, chairman and managing director, Aditya Birla Group and S Ramadorai, chief executive, TCS.
The British Council announces the inaugural International Young Fashion Entrepreneur of the Year (IYFEY) award 2008. Here are the details.
Assistance would be given to Small Industries Development Bank of India and its partner micro finance institutions to review and revise their gender policies and practices.
'What's sad today is that there are so many people who cannot find work, not because the country is devoid of that opportunity, but because we are not doing enough in the country.'
'I have saved your name on my phone, but I cannot read or pronounce it.' 'I am able to recognise my wife's name today because after seeing it for so long, it has been imprinted in my mind as a picture and not the letters.'
'I used to think I'll become a big heroine by 21-22, then I'll make a big, successful movie and then I would buy a house.' 'But when this was not happening for me, it was heartbreaking.'
When Santosh Muruganantham quit his job in the United States to return to India, he knew he wanted to become an entrepreneur.
Social entrepreneurship is a marriage between effective business techniques and social good. It is something that Mahatma Gandhi pioneered, Uday Khemka tells Business Standard.
A cross-border business plan competition will be launched to connect entrepreneurs from India, Pakistan and facilitate investment and collaboration.
In an interaction with rediff.com, various TiE members expressed hopes of revival in the Indian economy after the formation of the new government.
Five Indians, including three IITians and all in their 20s or 30s, have made to the list of top 25 entrepreneurs in Asia. The list compiled by the US-based magazine BusinessWeek for its annual report on Asian entrepreneurs includes four women, including Saloni Malhotra whose BPO company 'DesiCrew' targets workforce in small towns and rural areas.
Capitalism, grounded in the twin pillars of a free market and entrepreneurship, is the singular solution to addressing the issue of poverty in India and any country, N R Narayana Murthy, co-founder of Infosys, said during a fireside chat moderated by Nikhil Kamath, co-founder of the brokerage platform Zerodha. "The government should function as a fair and transparent regulator. "On the entrepreneurs' side, they must recognise themselves as evangelists for capitalism.
Thotakura was selected as one of the six crew members for the mission, making him the first Indian space tourist and the second Indian to venture into space after the Indian Army's Wing Commander Rakesh Sharma in 1984.
Byju Raveendran, the founder and chief executive officer of the beleaguered edtech firm Byju's, said the company credited all pending January salaries to employees over the past few days. This was communicated to the employees in another letter sent on February 4. Byju's has about 15,000 employees. "I know you were told that you would get your salaries by Monday.
Crowd funding, social media and world's perception of India are in focus at TiEcon Delhi 2012, writes Faisal Kidwai
With the Lok Sabha elections going on, May is rather silent when it comes to new Bollywood theatre releases.
Global professional services firm Ernst and Young said on Tuesday it will induct Suzlon Energy Chairman Tulsi Tanti in its World Entrepreneur of the year Academy on June 3 in Monte Carlo, Monaco.
