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What draws today's young men to the Ayodhya campaign?

More than 25 years after the Babri Masjid was destroyed, another generation proclaims its commitment to building a Ram temple.Ritwik Sharma reports. IMAGE: A sadhu prays near a temple in Ayodhya.......

Pakistan and the Class of '74

Must Indians and Pakistanis be bound by the easyclassifications ofenemies and terrorists, muses Aseem Chhabra \\nThere is an old black and white photograph on my Facebook profile page, taken......

Once again! Coca-Cola spins the wheel

  Creating compelling stories defines the company's current advertising and marketing strategy; a master at the art of plugging brands, albeit subtlyTwenty years ago, Coca-Cola, the......

TV digitisation to boost contextual advertising

Telecom Regulatory Authority of India's proposal to cut ad inventory in channels will force the pace for contextual advertising Break ke baad could be a thing of the past while watching television......

Will Coke Studio work for the cola major?

Coca-Cola is making a big song and dance about its bid to strike a chord with teenage customers. The cola giant's announcement on Friday to bring in Coke Studio, music television series promoted......

Internet connectivity in Pakistan low: Google

Internet connectivity in Pakistan is quite low with estimated penetration rate of 10 per cent but opportunities for growth are evident as 62 per cent of Pakistanis are under the age of 25, Google......

Slumdog: Big money for Indian companies

It's not just about the Oscars, Golden Globe and millions of dollars that Slumdog Millionaire has grossed globally, many Indian companies too are raking in big money from this Hollywood movie. Fox......

Diljit Dosanjh: Sardar with Swag

For Diljit Dosanjh to stand by his faith, retain the turban and beard, and yet not trivialise himself in the roles he has essayed, is really his biggest achievement, observes Sandeep Goyal. IMAGE:......

From Aarya's coke addict to Mira Nair's Suitable Boy

'You've to wait for the correct project and the right character.' Photograph: Kind courtesy Namit Das/Instagram His affable performances as the 'happy, quirky' guy appeared tailor-made for Namit......

Jacqueline earns more than Hrithik, Shahid!

The Forbes Celebrity India 2018 list of the highest earning Indian celebrities is out, and it has so many surprises! For starters, the list has a lady in the top five for the first time since it......

'You can get too blinded by Bollywood'

'If you can do new things everyday, your mind will be challenged.' Photograph: Kind courtesy Shilpa Rao/Instagram Music has always dominated Shilpa Rao's 'simple' life. "We didn't have a fancy......

Nothing's changed, yet everything has, for Bhumi Pednekar

'I still fight with my sister.' 'I still get scolded by my mom.' 'I still travel by autos sometimes.' 'I still have my regular pani puriwala.' Ronjita Kulkarni/ Rediff.com comes away impressed with......
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