With Mahendra Singh Dhoni being the same player and no one to "bell the cat", CSK are in unusual mess with a mis-firing top-order where the skipper Ruturaj Gaikwad has had to give up his opening slot.
Will retirement bedim the sparkle of Captain Cool, asks ad guru Sandeep Goyal?
Dhoni's track record as captain of the Indian team is formidable.
Experts say Dhoni will continue to be relevant.
He has slashed his price by half after retiring. Now his rates are in line with Amitabh Bachchan or Ayushmann Khurrana. In 2012 he had 22 endorsements, now he has 40!
Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to change, given that Dhoni has chosen to call time on his international career?
MS Dhoni all set for new innings.
Without the captaincy, can the cricketer keep his place at the endorsement table?
Ad guru Prahlad Kakkar, on the other hand, believes Dhoni's saleability would have dropped had he also quit from One-Day Internationals and T20 Internationals.
The studies that put Virat Kohli as the top brand now do not have Rohit Sharma in the Top 10. That will change quickly if he delivers the T20 World Cup next year or the ODI championship the year after.
He is the face of the e-sports platform Dream11, the fantasy league platform, online bus ticketing platform RedBus, web hosting company, GoDaddy as well as traditional big-ticket brands such as Colgate.
Currently, Kohli has 13 brands under his belt.
'A lot will depend on how he performs in the next few months, but he is not a liability.'
A potential conflict of interest situation could have played in Dhoni's mind when he decided to quit, report Sai Manish and N Sundaresha Subramanian.
Jharkhand and Andhra Pradesh use celebrity endorsers and social media campaigns to brand their state and court big business to eventually bring about job creation. Can they deliver on their promises?
Did Mahendra Singh Dhoni desert a sinking ship or was it a courageous decision to quit in the middle of a series?
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances