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Brand Dhoni in 2025: Boom or bust?

Will retirement bedim the sparkle of Captain Cool, asks ad guru Sandeep Goyal? Image: Mahendra Singh Dhoni during an ODI game against New Zealand at the Westpac stadium in Wellington, February 3,......

Brand Dhoni on a sticky wicket

The king of cool has a tough game on his hands He did not want to play second fiddle any more. So said Suresh Raina, stepping out of his captain's shadow, last week, jumping ship from Rhiti Sports......

Brand Dhoni pads up for new innings

He has slashed his price by half after retiring.Now his rates are in line with Amitabh Bachchan or Ayushmann Khurrana.In 2012 he had 22 endorsements, now he has 40!Surajeet Das Gupta reports.......

Brand Dhoni remains unbeatable despite slow fadeout

Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to......

Will brand Dhoni get its magic back?

With a drop in the number of endorsements and the fees he commands, the iconic cricketer is casting himself in a new image. Can he get his groove back? MS Dhoni has been staring down television......

At Salman's Birthday Party

Salman Khan celebrated his 60th birthday on December 27, at his farmhouse in Panvel, on the outskirts of Mumbai, surrounded by family and friends. Cutting his birthday cake. Film folk like......

'Acting Is A Very Luck-Dependent Business'

'Your family doesn't want you to come to this field because there's no direction, no formula.''It's not as if your career is settled and you will get work consistently.' Photograph: Kind courtesy......

Why Tamannaah Faces Ramya's Ire

Photograph: Kind courtesy Tamannaah Bhatia/Instagram Tamannaah Bhatia bagged an endorsement for Mysore Sandal Soap but not everyone's happy about it. Kannada actress and former Congress......

How Operation Sindoor Hurt IPL's Brand Value

IMAGE: Royal Challengers Bengaluru won their maiden Indian Premier League title, June 3, 2025. Photograph: BCCI The Indian Premier League's overall brand value declined by 20 per cent to $9.6......

World Champions Set For Brand Windfall

'For the women who enabled this victory, the moment has turbocharged their brand value, and rightfully so.' IMAGE: World champions Harmanpreet Kaur, Smriti Mandhana, Deepti Sharma, Shafali Verma,......

Flying High! Dhoni Becomes Certified Drone Pilot

'Happy to announce that I have completed my DGCA Drone pilot certification program with Garuda Aerospace.' IMAGE: Mahendra Singh Dhoni has officially obtained a drone pilot licence from Garuda......

Big Money Doesn't Guarantee IPL Success

Across 18 IPL seasons, the league's biggest auction cheque has delivered a title just twice. Time and again, the tournament has exposed a harsh truth: The costliest player rarely guarantees a......

'The right replacement for Dhoni at CSK is...'

IMAGE: Rajasthan Royals captain Sanju Samson is the perfect replacement for Mahendra Singh Dhoni at Chennai Super Kings, says former chief selector Krishnamachari Srikkanth. Photograph: BCCI Sanju......