Clever strategising on ITC's part has put Bingo in the number one slot within six months of its launch.
How ITC plans to dominate the ready-to-eat snack market.
The show has got a rating of 5.1, much more than the first episode of Bigg Boss (also on Colors a couple of months earlier) that the senior Bachchan hosted. In the process, Abhishek has outperformed the other celebrities as well -- Shah Rukh Khan, Akshay Kumar, Salman Khan, et al (see table below). The ratings have been given by TV rating agency TAM Media Research.
As organised retailers try to squeeze margins, Kishore Biyani-promoted Future Group has replaced PepsiCo's Frito Lay snacks with ITC's Bingo at its Big Bazaar and Food Bazaar stores.
The actor has never been known for his showmanship, unlike his father who's quite seasoned on stage.
Leading FMCG companies reported a decline in margins in the September quarter on account of higher input costs and food inflation, which ultimately slowed down the pace of urban consumption. Rising prices of commodity inputs such as palm oil, coffee and cocoa were also accentuated and some FMCG firms have hinted at a price hike. HUL, Godrej Consumer Products Ltd (GCPL), Marico, ITC, and Tata Consumer Products Ltd (TCPL) have expressed concerns over squeezing urban consumption, which according to industry experts forms 65-68 per cent of FMCG total sales.
Red Bull's Max Verstappen dealt Lando Norris a shattering blow in their Formula One title battle by winning a wet and chaotic Sao Paulo Grand Prix from 17th on the grid.
'I want to die with my finger on the click button of the camera,' veteran photographer Pradeep Bandekar, who passed into ages early on Sunday morning, told Syed Firdaus Ashraf.
A young couple sharing a laugh - in the living room over a Polish joke book, on the beach, in the rain - with the tagline, "Made for each other", hung from billboards at prominent street corners from the 1960s to the 1990s. It was a campaign for one of the largest selling cigarette brands in India, Wills (Navy Cut) from the ITC stable, that resonated with a generation of smokers and non-smokers alike till the curtains came down on tobacco advertising in 2004. As we prepare to welcome 2024, ITC has metamorphosed from a tobacco giant into a conglomerate straddling multiple large-sized businesses. In the mind space of Gen Z or millennials, the company represents a gamut of branded products - from frozen food (ITC Master Chef), noodles (YiPPee!), and cookies (Sunfeast) to snacks (Bingo!) and notebooks (Classmate), and so on and so forth.
Even as Naatu Naatu enjoys Oscar fame, its south counterparts are getting their share of recognition in India.
'We did take after take, confusing and stressing her out, until she just threw up her hands and said she couldn't do it.' 'She was close to tears.' A fascinating excerpt from Adman Madman: Unapologetically Prahlad by Prahlad Kakar with Rupangi Sharma.
Citing news reports, Ramesh said they have "exposed" in considerable detail how the process was manipulated to help the Adanis.
From getting candid about their partners to confessing their embarrassing stories and cringe performances, Sasha and Kiara -- and, of course, the host Karan Johar -- gave us an entertaining episode.
Please choose who you want in which ministry by clicking on the image to match it to the ministry on the right and, bingo!, your Cabinet is in place when you finish. Ahead of even Pradhan Mantri Modi's!
Saturday Night Bingo will replace Bigg Boss' slot on COLORS.
Rediff readers sent us these photographs from their travels.
United States President Barack Obama will be in India on November 6 for his longest State visit yet. Apart from our own coverage, we provide you this one-stop blog of what the world media is saying about the visit and its significance
Abhishek Bachchan on his TV debut as a host of a game show.
While stating that raw material costs are under control at present, the company said value added tax on food items is a cause of concern.
Vindu Dara Singh gets ready to judge dance reality show, Chak Dhoom Dhoom, on Colors.
After the initial struggle, ITC Foods is finally making its presence felt through its parent's distribution muscle.
Multinational snack maker FritoLay has Indianised its potato chips brand Lay's in the wake of competition by new entrants like ITC's Bingo. As part of its rebranding exercise, FritoLay has introduced Lay's Chaat street, India's Mint Mischief and Wafer Style based on consumer insights.
Prime Minister will undertake the third expansion of his Union Council of Ministers, the third such exercise since he came to power in May 2014, on Sunday morning.
As per ITC's 'Report and Accounts 2019' filed at bourses, Puri's remuneration includes a basic salary of Rs 1.44 crore along with perks of Rs 40 lakh and performance bonus of Rs 4.32 crore.
An all-new engine and a host of features mark the new V-series Mahindra Scorpio.
"The 33 per cent extra scheme by Frito-Lay's on Lay's and Kurkure got good trader and consumer response. In the next four-six weeks, a similar scheme will be offered by ITC," market sources said. ITC has been able to capture 7 per cent of the chips and snacks sector in 2007 within a year of its launch. "It has already made a dent in Frito-Lay India's share," according to a Euromonitor International study on sweet and savoury snacks in India.
V B Kunal Singh, 45, is in the middle of the crossfire between packaged foods majors Pepsico and ITC. But this time the small-time snacks seller in Mumbai, much like others in his trade, is enjoying himself.
Be original, avoid group pics, and food in your mouth photos are a big no!
The Panama registered MV Bingo carrying 8,000 tonne of iron ore was sailing to China after it left the Sagar anchorage on October 11, Kolkata Port Trust Chairman RPS Kahlon said in Kolkata. The ship had left Haldia port on October 8 and went missing on Saturday.
'Ajay Devgn is perfect to slip into Idris Elba's shoes.' 'Taapsee can play any role under the sun.'
Puri said ITC will focus on health and wellness products within the FMCG vertical. He also said the company will attempt to reinforce the existing categories in the FMCG segment.
During his time as executive chairman, the company's net revenues grew 17-fold to Rs 42,777 crore and profit after tax nearly 40 times to Rs 10,289 crore. Total shareholder returns grew at a compounded annual rate of around 20%. Besides numbers, his biggest achievement was to transform ITC from a cigarette company to a diversified enterprise.
The outgoing chairman believed in building for the future; for his successor, the challenge will be to maintain the momentum, says Ishita Ayan Dutt.
'We are certainly open to inorganic opportunities to grow.'
Price cuts post the November GST rate rationalisation helped improve volume growth for HUL, what pegged back sales for ITC is adverse social media rumours against Aashirvaad atta, its single-largest FMCG brand.
'What the Sabarimala majority verdict has done is to elevate the principle of equality over all others, including the right to worship, and declared that this will be the litmus test of all practices, and re-emphasise that practices that are ultra vires will be junked,' says Saisuresh Sivaswamy.
Quadruple Formula One world champion Sebastian Vettel went for five on Friday with the German choosing to have that numeral on his car when he is eventually deposed as number one.
Buying online insurance is hassle-free and saves on premium paid too. These seven myths discourage you from buying insurance online. Beware!
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