Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets milk and other dairy products under the Amul brand, will hike milk prices by Rs 2 per litre across India from July 1 due to an increase in input costs. The increase of Rs 2 per litre translates into a four per cent hike in MRP (Maximum Retail Price) which is much lower than average food inflation, GCMMF said in a statement on Wednesday. "We have increased Amul milk prices by Rs 2 per litre across all markets.
'We plan to touch Rs 1 trillion of Amul brand's turnover in the next five years.'
He defeated sitting Congress MLA Kanti Sodha Parmar in Anand, the home of world famous Amul dairy brand.
Italy may be the home of premium buffalo mozzarella cheese, but India could soon give the country a run for its money in this regard. India's largest dairy cooperative, Amul, has submitted a plan to the government, aiming to turn the country into a global hub for the export of mozzarella cheese made from buffalo milk, which is sold at a hefty premium around the world. Mozzarella cheese is one of the products identified by the government for support under its Rs 10,900 crore production-linked incentive scheme (PLI), to give a massive push to food processing exports as well as to build Indian food brands.
The dairy company has alleged that Google India and also goDaddy.com were misusing their platforms for earning revenues through advertisements on fake B2B campaigns that duped innocent individuals seeking Amul franchise across India.
The Amul campaign has been telling stories of India through the hoardings, captivating Indians of all ages.
The cartoon appeared to support the new policy of 'Atmanirbhar Bharat' enunciated by Prime Minister Narendra Modi as well as a call for a boycott of Chinese products.
'The censor board asked me for some strange cuts.' 'Otherwise, they would have given me an 'A' certificate.' 'One cut was where Girish Karnad was explaining artificial insemination in cattle.' 'These cuts never made any sense to me.'
In a sudden development, the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), which markets its products under the brand name 'Amul', on Monday ousted its long-serving Managing Director R S Sodhi but did not give any reason. However, Sodhi said he had requested the federation's board to relieve him of his duties. The federation's chief operating officer Jayenbhai Mehta has been given the interim charge of the managing director (MD).
The new price will come into effect on all six brands being sold in major markets of Delhi-NCR, Gujarat, West Bengal, Kolkata, Uttaranchal, Maharasthra and few other states.
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'Amul has never replaced premium ingredients with cheap ones.'
This is not the first time Gujarat Cooperative Milk Marketing Federation that owns brand Amul has chosen an unconventional method to protect its brand.
Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports.
Cannes award winner Anasuya Sengupta's fierce individuality shows in the outfits she chooses to wear as well.
Amul's advertisements have entertained Indians since decades.
From modest milk chocolate for kids 45 years ago to sophisticated dark chocolate for adults, Amul is a part of India's history.
Brands are turning up the pitch on voter participation, targeting millennial consumers.
Kerala Chief Minister Pinarayi Vijayan, on Friday, recalled "an old name of Rahul Gandhi" to attack the Congress leader, who a day earlier had wondered why the Marxist veteran was not jailed by the Bharatiya Janata Party government at the Centre, unlike two other chief ministers of Opposition-ruled states.
'There are films, documentaries and reportage on the Internet regarding the Godhra riots. But whether the Sabarmati Express burned in an accident or a planned attack, what was the truth?'
'If I got more work, I would do even more! Recently, I did the Tanishq ad.' 'I keep working because I am fit. I love acting, that is my relaxation.'
Amul's ads have touched the hearts of millions of Indians since decades.
Amul Co-operative Ltd takes dig at CBFC chief Pahlaj Nihalani.
Cartoon artist Bharat Dabholkar has been involved with sketching the Amul ads since the 1980s.
Milk supplies could improve with the monsoon, provided the rains are not excessive.
The traditional Indian desserts market is around Rs 40,000-45,000 crore (Rs 400-450 billion).
One of India's most successful organisations, Amul, has been ranked among the largest dairy businesses in the world by International Farm Comparison Network (IFCN).
In a pioneering move, Amul has launched India's first milk ATM.
Zelda Pande shows you how to make curd from scratch.
The creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge.
Kerala Chief Minister V S Achuthananadan on Sunday hit back at Rahul Gandhi for his jibe at the Communist party of India-Marxist stalwart on his age, calling him an "Amul baby". Achuthananadan also countered Prime Minister Manmohan Singh for his criticism that the Left rule had done serious damage to Kerala and West Bengal, asking him not to speak with "hangover of a former International Monetary Fund officer".
Dairy unions on Tuesday unanimously approved the Gujarat Co-operative Milk Marketing Federation's proposal to bring all 12 district co-operative milk unions under the Amul brand.
To keep competitors at bay, GCMMF has drawn up an expansion blueprint worth Rs 800 crores for the domestic market.
Over the past year, Amul has undergone a transformative journey, evolving from a dairy-centric entity to a comprehensive foods company. Since 2022, PepsiCo India, too, has embarked on extensive launches in the food category. Not to be left behind, ITC, which has been introducing an average of 100 fast-moving consumer goods (FMCG) products across categories every year, has also launched a number of packaged food items.
Amul, currently with 41 products in its basket, had chocolate for the last two decades, but never posed threat to leaders like Cadbury and Nestle.
The longest running advertisement campaign has also found a place in the Guiness Book of world records.
Amul, the dairy cooperative managed by the Gujarat Cooperative Milk Marketing Federation Ltd, will sponsor the Indian contingent for the London Olympics. The Indian Olympic Association entered into an agreement with the country's largest food brand in this regard in Delhi on Monday. It was signed by IOA secretary-general Randhir Singh and R S Sodhi, Managing Director, GCMMF.
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