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Udta Punjab row: 'Ladta Pahlaj?', asks Amul

Source: PTI
June 09, 2016 14:45 IST
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The Udta Punjab censorship row has earned CBFC chief Pahlaj Nihalani the moniker 'Ladta Pahlaj' in the latest ad by Amul, known for its funny take on topical issues.

Amul's ad on Udta Punjab controversy

IMAGE: Amul's ad on the Udta Punjab controversy. Photograph: Amul/Twitter

The recent commercial from the Indian dairy brand features caricatures based on the film's characters -- rockstar Tommy Singh (Shahid Kapoor), doctor (Kareena Kapoor Khan), cop (Diljit Dosanjh) and hockey enthusiast (Alia Bhatt) as the Amul girl. Their attention is focussed on a pair of scissors moving towards them.

The scissors symbolise the multiple cuts that the Central Board of Film Certification has demanded from the Abhishek Chaubey-helmed film.

'#Amul Topical: Film on drug menace runs into controversy,' Amul's twitter page reads.

Udta Punjab, co-produced by Phantom Films and Balaji Motion Pictures, is scheduled to hit the theatres on June 17.

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