'There's significant interest from both existing and new sponsors who recognise the value of associating with Olympic athletes.'
Amul owned and marketed by Gujarat Co-operative Milk Marketing Federation (GCMMF), has beaten all other Indian brands to notch the 89th position in a 'Top 1000 Brands of Asia' survey conducted by Campaign magazine.
Amul butter, the brand, was in the market since 1956 as "Purely the Best".
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Samsung which leads the global list takes the 10th spot in India.
Boardroom battles are nothing new for Amul.
Amul had pioneered inclusive growth through work with dairy farmers at grass-root level, changing lives, enhancing income and empowering women.
The annual study by the research agency shows that Amul, Amazon and Coca-Cola were the most-recalled brands on IPL.
In July this year, the Intellectual Property Appellate Board had directed Registrar of Trademarks to cancel Amul's registration of TRIX trademark.
With launch of second plant in Gujarat, company gets ready to take on peers
Taking cues from the current issues, Amul ads present thought provoking ads.
Amul is overhauling its branding and distribution strategy to keep pace with the changing times.
After ice-creams and pizzas, it is the turn of mouth watering and hygienic, machine-made 'laddus' to be churned out from the renowned Amul stable. Having established itself in the cheese, ice-cream and pizza markets, dairy cooperative major Amul will
Amul's advertisement campaigns just get better every time.
As milk prices rise, analysts have an optimistic view on dairy stocks such as Heritage Foods and Dodla Dairy, hoping the companies' margins will grow in the near to medium term. From a long-term perspective, they believe that a growing population, increasing disposable income and health consciousness will strengthen dairy consumption in India.
The move to launch two new premium products back-to-back is significant since it marks the first attempt by Amul to trade up its portfolio.
After ruling the packaged milk and ice cream markets, Brand Amul has set its eyes on the bakery segment. Anand-based Gujarat Cooperative Milk Marketing Federation, which markets Amul brand of dairy products, is planning to manufacture biscuits and cakes under the umbrella brand name. A range of bakery items, including bread, bun and toast, is also on the menu of Kaira District Co-operative Milk Producers' Union, an important member of GCMMF.
A recently completed research survey has revealed that the Indian consumers have ranked Amul as the number 1 brand of the country. The survey was conducted by Asia's leading research organisation Synovate, Hong Kong.
Gujarat Cooperative Milk Marketing Federation (GCMMF), marketing its dairy products under brand 'Amul', today said it would begin manufacturing few of its dairy products in the US over the next 6-8 months.
Amul advertisements are real entertainers.
Company has been test marketing the whey-based drink across the country since 2006, but this year the beverage will sport a new look and packaging.
The star ingredient of many a delicious preparation is, of course, cheese!
Nearly half a century later, Shyam Benegal's Manthan will be showcased in restored print at this year's Cannes Film Festival. It still serves as a much-needed reminder of setting aside differences in the favour of combined progress and profit, notes Sukanya Verma.
Consumers in Delhi and Gujarat will have to cough up more for milk as Gujarat Co-operative Milk Marketing Federation (GCMMF), which owns and markets Amul brand of milk and milk products in the country, has decided to raise the retail prices of milk in these two markets.
This is one controversy the Amul girl can't make fun of. For, it is about the company and the brand she has been endorsing for over 30 years.
The latest poster for Rowdy Rathore understands the film quite well!
Boardroom disputes have marked the tenure of pretty much every chairman of the co- operative - from its founder Verghese Kurien to Chaudhary's predecessor, Parthi Bhatol.
Want to beat the heat while your vehicle gets refueled! After convenience stores, ATMs, Internet cafes and grocery stores, ice cream parlours are the latest addition to the petrol stations.\n\n\n\n
Amul will now export dairy products to Russia.
Gujarat's Amul bagged the top slot with 7.2 per cent share, followed by Mother Dairy and Britannia Industries.
'Had they agreed to our demands that we raised two years ago, we would have never started our agitation again.'
Once you overcome the challenge of cutting and cleaning jackfruit, it will be a breeze to make this dish.
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