Thermostat Setting: India's Cool Move

'Are there other ways to reduce the energy airconditioners consume?' asks Ambi Parameswaran. Illustration: Dominic Xavier/Rediff   'For the first time, India will mandate setting airconditioner......

Can Kirana Stores Beat The Q-Com Threat?

Indian kiranas are agile enough to face the q-com challenge, but it's going to be a tough fight, notes marketing guru Ambi Parameswaran. IMAGE: A view of a kirana store in New Delhi. Photograph:......

Why South Cinema Scores Big Over Bollywood

South Indian filmmakers have kept their focus on the single-screen cinemagoer.They have kept their finger on the pulse of the single-screen cinema fan, who goes to movies once a month or more, to......