'Are there other ways to reduce the energy airconditioners consume?' asks Ambi Parameswaran.
How much protein is needed for a healthy daily diet? A healthy adult needs a minimum of 0.80 gram of protein for every kilogramme of body weight per day. The average consumption of protein in India is around 62 gm per day, which is way lower than the global average of 78 gm.
South Indian filmmakers have kept their focus on the single-screen cinemagoer. They have kept their finger on the pulse of the single-screen cinema fan, who goes to movies once a month or more, to forget his weekly chores, explains Ambi Parameswaran.
Indian kiranas are agile enough to face the q-com challenge, but it's going to be a tough fight, notes Ambi Parameswaran.
What was once a solemn Vedic ritual is today a celebration for the entire extended family. And why not? With families living in distant cities, even continents, weddings are seen as an occasion for cousins and uncles to congregate under one roof for two or three days, observes Ambi Parmeswaran.
'Cynics don't make it big in advertising.' 'Often, the medium calls for a rock-like commitment to puny, easily digestible ideas.' 'Here's a text that understands this facet of advertising and one that keeps its tone breezy and reporter-like; that's set across a wide canvas but one that never overstates its own importance,' says Sreehari Nair.
How do you bring about better nutrition consciousness in a society that is quite apathetic to excess consumption of salt, sugar and fats? asks Ambi Parameswaran.
19 per cent of all travel in India (by bus, train or air) was pilgrimage or religious travel (possibly the single largest after business and family-related travel), discovers Ambi Parameswaran.
What can malls do to entice customers? Brand coach Ambi Parameswaran has a few suggestions.
Will MBA hybrid model be the focus for B-schools? Should B-schools focus on long distance programmes?
As controversy plagues foods again, brandification will bridge the trust deficit, critical for stakeholders.
'Who you know today will determine who you know tomorrow.' 'Becoming an expert in your domain will incentivise others to have you in their networks.' 'And the more diverse your network, the better it is.' An enlightening excerpt from Ambi Parmeswaran's All The World's A Stage: A Personal Branding Story.
It is Mumbai's favourite festival and is celebrated each year with fervour and frenzy. But when the city welcomes "Ganpati Bappa" this Friday, the celebrations will be low key. With a cap on the size of idols, ban on processions and restrictions on devotees visiting pandals, celebrations are toned down for the second year in a row. Festival budgets have shrunk and as a result, corporate sponsorships have dried out.
'Indian doctors have also been wary of patients learning about drugs and brand names.' 'Probably harking back to the Brahmanical tradition of preserving information and knowledge from getting polluted by the lower classes,' says Ambi Parameswaran.
Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special.
One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition
'A lot of people who quit felt they have been in the organisation for way too long and needed a better or challenging career role to advance in their careers.'
Parties expected to splurge a fourth of advertising budget on social media.
A mix of financial and strategic mistakes combined with poor expectations of the management are the reasons for the downfall of Indian airlines. For Jet, the deathly potion was even more toxic on account of the bitter squabbles between promoter Naresh Goyal and strategic partner Etihad Airways.
Two decades ago when someone said, "I am on a diet," you assumed they would be eating less of everything. Today, those few words lead to a whole new discourse, says Ambi Parameswaran.
Even if our weight yo-yos, our overall health will keep getting better.
'An influencer is expected to have upwards of 100,000 followers across various social media platforms of YouTube, Instagram, Facebook, Twitter etc,' points out brand strategist Ambi Parameswaran, founder, Brand-Building.com.
Nestle India has tied up with five cement manufacturing units.
Dissing rivals is not going to cut much ice with today's millennials who don't think what is "free" is any worse than what is paid for, says Ambi Parameswaran.
The airline has failed to address fliers' fears and has been opaque about the allegations of tax and financial fraud, giving rise to apprehension that Jet Airways may be headed the Kingfisher way.
It is not easy for an FMCG brand to make a comeback if it has been out of consumer's reckoning for some time. Moreover, a protracted battle between the owners and then closure of a large number of outlets at one go might have sent some very negative signals to many, says Sneha Bhattacharjee.
If a name does not unify the three, there could be continued clash of identities, which could splinter the brand even before it takes shape, say Abhijit Lele and Nikhat Hetavkar.
Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.
Two giant brands get into a slugfest over the goodness of ice creams and frozen desserts, reports Sohini Das.
How can brands reach consumers who travel on multiple roads of discovery? This will be the challenge of the future, says brand guru Ambi Parameswaran.
Tata Cha cafes hope to create a feel of a roadside tea cart, casual college canteens, old Irani cafs and even the chai joints encountered on journeys through the Indian countryside.
MG Parameswaran is concerned if we have over-reacted to the issue.
With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts.
The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the rising trend.
Finding a solution is critical to prevent a crisis from blowing up.
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