Digital campaigns compared to billboards or even print ads not only have the power to reach wider audiences but also reduce the campaign costs. The focus on social media by political parties at election time, therefore, is hardly misplaced.
'If you put me into a daily soap where things invariably go wrong in the family and people are crying, I can't be a part of that set up.'
Indian agencies have been engaged in countering Pakistani cyber-attacks on social media platforms for a very long time. But just like the fight against the coronavirus, only through the active participation of ordinary citizens that this war on fake news can be won, suggets Colonel S Dinny (retd).
Video isn't just about old school television shows, advertisements and tutorials anymore - short, crisp and engaging content across different formats is becoming increasingly popular in a world where stories are consumed on the go.
The average salary of a content manager with less than a year's experience is Rs 369,000 per annum.
Endearing moments of family time, impromptu singing sessions, ping-pong games on dinner tables and a constant stream of online humour provide a much-needed salve of hope and sanity in this time of distress.
'I can finally tell my father that he need not go fix tiles in other people's homes.'
'Political parties and leaders understand the impact the new media can have on outcomes.' 'From treating them as broadcast tools five years ago, now they look at them as arsenal that can potentially change electoral outcomes.'
Sukanya Verma looks back at the trend's most memorable incarnations in recent times.
Had it been an election of digital campaigns, the cost of the 2019 election would have been far less than what it actually is.
'Nimble humour, shuddh desi zingers, refreshing flippancy and a lively blend of small-town quirk and orthodoxy.' Sukanya Verma applauds Bala.
Sukanya Verma celebrates 25 years of Bollywood images.
'There has been a marked increase in four types of cases.' 'One is fraud related to online deliveries, online shopping and online groceries and liquor.' 'Second fake news, third hate speech and fourth sextortion.'
In Maharashtra, where the 'Mahayuti' alliance of BJP, Shiv Sena and smaller parties is against the 'Maha-agadhi' led by the Congress and the Nationalist Congress Party whereas the ruling BJP is locked in a contest with the opposition Congress and the fledgling Jannayak Janata Party for the 90 assembly seats in Haryana.
A Molotov cocktail of lies, abuse and bigotry is blowing up social media.
The final figure of polling could increase and it will be available on Tuesday, officials said.
Political observers feel that the outcome of the elections weighs in favour of the BJP which had won a massive mandate in the Lok Sabha elections, held earlier this year.
Mumbai dancers fuse lyrical hip hop and b-boying with elements of American cheerleading and trapeze-esque bits from the circus.
The warmest reception came from his soon-to-be ex wife Indrani, who on spying him getting out of the lift, muttered an "Oh dear!" and walked over to him, trailed by her police guards, wreathed in high-wattage smiles.
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