US-based advertising and marketing services provider Interpublic Group on Tuesday announced the acquisition of advertising agency Lintas India for an undisclosed sum.
Prem Mehta, CMD, Lintas India said both parties had reached a mutual agreement and the case was now awaiting the approval of the Foreign Investment Promotion Board.
Stories are legion about the Karatmeter's use at that time. Hundreds of people standing in queue for testing, customers breaking down after discovering the actual purity of their jewellery and then becoming irate about the jeweller who had gypped them, the local jewellery industry leaning heavily on the Tanishq franchisees to desist from using it, some jewellers even threatening violent action.
'N Chandra told me, "Arree yaar, don't get heavy on me now! This is a Hindi movie so leave your logic at home".'
'One of his favourite slogans was, "Show, don't tell".' 'His entire life is a metaphor for that belief.' Kiran Khalap, MD and co-founder, chlorophyll, salutes a mentor and legend.
In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions of eyeballs and was brilliantly successful.
'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'
He didn't think much of advertising awards, and yet as he moves on from Mullen Lowe Lintas, he leaves the agency at its strongest ever
Padamsee will be best remembered for iconic campaigns such as 'Lalitaji' for Surf, 'Cherry Charlie' for Cherry Blossom Shoe Polish, MRF's 'Muscle Man', the Liril girl in the waterfall and 'Hamara Bajaj' for the auto major.
Lowe Lintas is foraying into film and television production with Lintas Productions. The agency's chairman, R Balakrishnan ('Balki'), carved his name in Bollywood with Chini Kum, and the much-talked about Paa, starring Amitabh Bachchan.
Ad man Gerson da Cunha, a multi-faceted personality who was very passionate about civic activism in later years, died in Mumbai on Friday. He was 92.
'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal. 'Lalitaji or Hamara Bajaj were obviously not birthed in the hallowed environs of the Bombay Gymkhana.'
After 22 years at MullenLowe Lintas and a total of 30 years in the ad world, R Balakrishnan bids adieu; will continue working on film projects.
While Lintas and Percept have given their applications, Rediffusion is understood to have asked for more time.
The Northpoint Centre of Learrning invites applications for its PG Programme in Advertising, Media and Marketing Communications.
Northpoint Centre of Learning invites applications for its 18-month full-time Post-graduate Programme in Advertising, Media Management and Marketing Communications.
The Northpoint Centre of Learning invites applications for its 18-month full-time post-graduate programme in advertising and marketing communications. \n
An interview with ad guru Alyque Padamsee.
Bollywood superstar Amitabh Bachchan said he did not enter into "any contract" with Doordarshan to endorse its channel DD Kisan, contrary to reports.
Northpoint Centre of Learning invites applications for its 18-month full-time Post Graduate Programme in Advertising and Marketing Communications.
'Our clients need business. For business you need workers and so we decided to help'
The sight and sound of the Liril Girl set the tone for ads that work at a subliminal level, and captivates viewers even to this day.
The brothers, who began their ad journey a decade apart from each other, Piyush in 1979 and Prasoon in 1989, will be the eighth recipient of the award.
Discover a hidden gem in Mumbai where you'll find the city's best brownies.
Coke's latest commercial for the summer opens in a desert with children enjoying a game of cricket despite the blistering heat.
Star photographer Gautam Rajadhyaksha shows off his best star pictures.
As consumers constantly look for newer choices and wider options, it will be a major challenge for marketers to be tuned to their needs.
Make-up artist Mickey Contractor pays tribute to the ace lensman on his birthday.
Microsoft Corp on Thursday announced the India launch of its software Office 2010, which incorporates the popular Word, Excel and Powerpoint applications.
The community has taken offence to being wrongly stereotyped as watchmen in the ad which also plays on an exaggerated Hindi accent to seem funny
An interview with Suresh Ramanathan, teacheer, consumer behavior and advanced marketing strategy at the Graduate School of Business, University of Chicago.
Below-the-line spends will equal print & TV advertising, says a study by Lintas. This means that the ratio of traditional advertising versus non-traditional media such as activation, digital marketing, out-of-home advertising, events, et al, will be 50:50.
When O&M India's executive chairman Ranjan Kapoor appointed creative hot shot Piyush Pandey as his successor in 2004, he wasn't aware that he may be pioneering a trend in advertising where agencies put their creative heads at the helm of their businesses.
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Scooters such as those from Kinetic Motors had become gearless by then and were no more family rides, but peppier individual modes of transport.
Sweeping 11 awards across eight categories including Ad Agency of the Year at the 2006 Effie awards, Lowe Lintas emerged the most decorated winner.
In the wake of mounting pressure from Sangh outfits, the MP government may take a fresh decision on the fate of the marketing contract with a Lintas subsidiary for Simhastha Kumbh Mela in Ujjain.
A mix of financial and strategic mistakes combined with poor expectations of the management are the reasons for the downfall of Indian airlines. For Jet, the deathly potion was even more toxic on account of the bitter squabbles between promoter Naresh Goyal and strategic partner Etihad Airways.
Dabur Vatika's latest advertisement challenges the conventional notions of beauty.
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