The latest ad, done by O&M again, Vodafone's ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel.
It all started with Flipkart and Amazon trying to outdo each other - after Flipkart announced $1-billion fund-raising in July.
ASCI has released norms for fairness creams, saying these would go a long way in ensuring ads do not discriminate against people with dark skin.
The television business today contributes 7 per cent to Micromax's revenue and it posted a 70 per cent growth last year.
In the 1970s, when the detergent world stood on the cusp of a change, Indian consumers first learnt the difference between Sasti cheez aur acchi cheez (a cheap product and a good product) from the sparkling white saree-clad, Lalita ji.
The event will be telecast on MSM's sports channels -- Sony Six and Sony Six HD in English - and Sony Aath, the network's only regional channel, in Bengali.
Qimat Rai Gupta's roots were truly modest. Early in life, he had even sold oil on a cycle in the villages of Punjab.
'You have to be very equipped to even want to have children.' 'There are entrance exams for even MBAs ...and this is a life we're talking about.'
Ashwiny Iyer Tiwari's Bareilly Ki Barfi had the critics reaching for the stars. But that is just the tip of the iceberg discovers Rediff.com's Savera R Someshwar.
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