After Bobby Kumar's exit over controversial Ford ads, industry is abuzz with speculations on his replacement.
'We did take after take, confusing and stressing her out, until she just threw up her hands and said she couldn't do it.' 'She was close to tears.' A fascinating excerpt from Adman Madman: Unapologetically Prahlad by Prahlad Kakar with Rupangi Sharma.
Replacements to Pawar and creative team on Ford yet to be announced, even as campaign sparks worldwide outrage.
'As the world changes, we will be on a constant change programme too,' advertising agency J Walter Thompson Global Chief Executive Officer Tamara Ingram and South Asia CEO Tarun Rai tell Viveat Susan Pinto.
Is this creativity, or just cheap stunts to grab attention quickly?
Every year, marketing and communication giant JWT surveys the markets around the world to spot the following year's trends. Here's a snapshot of the trends it has spotted for 2012.
'Once an ad, or a brand, has taken a stance, it should have the guts to stick to it.' 'You can't put out an ad and then issue an apology.'
Client-agency relationship comes under scrutiny at Goafest 2013.
So you've grooved to the tunes of Airtel's latest ad featuring college students. Here's what went behind the scenes and how the commercial was made!
Don't go away. We'll be right back - The Oops and Downs of Advertising by former Vice President JWT (Chennai) Indu Balachandran, is a roller-coaster ride through life in an ad agency.
The Northpoint Centre of Learrning invites applications for its PG Programme in Advertising, Media and Marketing Communications.
An interview with Suresh Ramanathan, teacheer, consumer behavior and advanced marketing strategy at the Graduate School of Business, University of Chicago.
WPP also plans to introduce 24/7 Real Media, a digital marketing firm, in India and the rest of Asia.
It's normal to find advertising professionals turning into brand managers. But increasingly, the advertising community is seeing the reverse happening.
An interview with Martin Sorrell, one the advertising world's biggest names.
Ad agencies JWT, Ogilvy and Grey International have more than a parent in common. In India, at least, executives from these agencies fly the same airline, stay in the same hotel chains or send documents through the same courier company.
Radio ads in India lack creativity and punch. It is about time the face of advertising on radio undergoes a change.
The rankings are based on the performance of ad agencies and ad men at major international creative advertising awards like Cannes, The One Show, D&AD and Clio.
Top agencies JWT and Ogilvy are conspicuous by their absence from the list of agencies picking up the maximum business in 2006, even as those like Euro RSCG and Grey Worldwide have made a comeback.
In a bid to capture greater market share of UK's Indian restaurants, United Breweries (Scottish & Newcastle) will embark on a one million pound mega media campaign later this month to promote its flagship beer brand 'Kingfisher'.
Every four years, FIFA World Cup puts an international spotlight on world football. For advertising firm J Walter Thompson London and its client - United Kingdom's National Centre for Domestic Violence, this presented an opportunity to shed some light on a particularly nasty side-effect of fervent sports fandom: domestic violence.
Pepsi has unveiled a new television campaign starring master-blaster Sachin Tendulkar and Bollywood stars Fardeen Khan and Kareena Kapoor.
He was the chairman of R K Swamy/BBDO Advertising Private Ltd.
Doyen of Indian advertising R K Swamy died at his residence in Chennai on Thursday.
Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar.
This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.
An astute advertising professional, he took Ogilvy & Mather India to the number one position after coming on board as managing director in 1994
'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal. 'Lalitaji or Hamara Bajaj were obviously not birthed in the hallowed environs of the Bombay Gymkhana.'
Though Dentsu Aegis says C P Arora left the business in July 2016, his Twitter handle and LinkedIn profile continue to refer to him as Group CFO of Denstu India.
As competition heats up, health drink brands like GSK, Mondelez, Nestle get more aggressive with promotions and promises.
'It does not appear to me that the campaign of 2019 will be positive. By that I mean it is unlikely that there will be an 'achche din' style slogan either from the government or the opposition.'
Cassandras and Congressis may sneer at the findings, but the Times Now poll indicated that the Modi government was very much on its way to a second term.
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