Indian information technology software and services industry is truly the lighthouse of modern India.
The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the rising trend.
Infosys, India's second largest information technology services company, which had seen some top-level attrition last year, has both embarked on a leadership development programme and trying to ensure those targetted are contented with their compensation.
Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out
Mahindra, which emerged as the preferred bidder for SsangYong in August 2010, will now hold a 70 per cent stake in SMC, for which it has shelled out $463 million (about Rs 2,105 crore).
From designing web applications, brand building, online recruitment to starting tele-classrooms, they have made it click!
Be it the name, the design and communication campaign and the engagement processes being imagined between the brand and its buyers, the company is casting its cars in a new mould, reports T E Narasimhan.
Mercedes Benz is planning to play automotive soccer matches at Mercedes-Benz World.
The campaign will kick off in the US on September 28, move to the UK and India on October 5. The big budget brand building exercise will begin in other markets like Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan in 2010.
'This was the first ever visit by a President in a re-election year so it sent a strong signal of the priority of the relationship and the desire to continue to strengthen it.'
On July 1, Housing.com's board sacked Yadav for his behaviour with the investors and media.
The Bangalore-headquartered company will henceforth focus on tactical advertisements, which will generate immediate sales. Titan's advertising budget this year is estimated to be about Rs 180 crore. In the current financial year, the company has already spent Rs 160 crore on advertising. Though the company has not made any cut on the ad budget yet, it expects that the adspend will drop.
India is expected to be among the top contributors in terms of incremental ad spends in the world, only behind the US and China.
Select works from the airline's huge art collection will be showcased at the National Gallery of Modern Art in the exhibition titled 'Air India salutes Indian Masters', which begins in New Delhi on Saturday and runs till September 1.
The environment for investment and business in many parts of India is far from satisfactory
India's biggest utility vehicle player Mahindra & Mahindra will spend close to Rs 300 crore ($60 million) towards brand-building and promotion as it prepares to launch its vehicles in the largest automotive market in the world - the United States.
Child Rights and You, an NGO working for the rights of underprivileged children in the country, has embarked on a brand-building exercise to raise funds as it seeks to expand into semi-urban and non-English speaking parts of the country. CRY plans to raise as much as Rs 55 crore (Rs 550 million) in the next one year.
Having an 'Indian heart' is all about understanding the psyche of Indian consumers.
GroupM said India would contribute $1.35 billion of incremental ad spends in 2019, emerging as the third largest contributor to global spends after China and the US.
One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition
Titan expects sales of premium-priced watch sales to grow by leaps and bounds in the future on the back of a growing disposable income among working professionals and income categories, says Pavan Lall.
ITC Limited is planning to aggressively scale up its FMCG business and expand the portfolio by staging an entry into the home and personal care market, in an attempt to be the leading FMCG player in the country.
As controversy plagues foods again, brandification will bridge the trust deficit, critical for stakeholders.
Companies should focus on hiring the right talent to mitigate business risks, says a report.
"If this (123 Agreement) was to go through, this will be a very big signal... It will enhance US investments into India. Not only US but also other countries like France, Germany... We are very hopeful that this will go through."
Industrialist Gautam Singhania has close to 8,80,000 followers on Twitter, yet he has opted for a service that 'promotes' his tweets by displaying them to a wider audience beyond his own followers.
The figure is expected to rise to 25-30 per cent, adding around 100 million new cellular subscribers by 2009, according to a recent study by LIRNEasia and AC Nielson.
Two decades ago when someone said, "I am on a diet," you assumed they would be eating less of everything. Today, those few words lead to a whole new discourse, says Ambi Parameswaran.
With aggressive brand-building initiatives, the companies' advertising budgets ahead of Diwali is understood to have seen a 15% spike
Undertaking a major restructuring exercise, consumer goods conglomerate HLL on Wednesday announced a slew of top level management changes naming Douglas Baillie as the chief executive officer to head the management committee.
With pricing power returning to the fast moving consumer goods sector as consumers begin to upgrade to premium products, most companies have stopped offering freebies and reduced prices.
Italian watch-maker Panerai is eyeing the Indian market and has contacted few a celebrities from India to be a part of its adventure 'Panerai Classic Yachts Challenge' in Mediterranean scheduled for June next year.
'An influencer is expected to have upwards of 100,000 followers across various social media platforms of YouTube, Instagram, Facebook, Twitter etc,' points out brand strategist Ambi Parameswaran, founder, Brand-Building.com.
'Flattering press, nice photos, no major gaffes.' 'Both sides will be very happy as they are clearly measuring 'success' by a different yardstick than the world used in the past.'
A mix of financial and strategic mistakes combined with poor expectations of the management are the reasons for the downfall of Indian airlines. For Jet, the deathly potion was even more toxic on account of the bitter squabbles between promoter Naresh Goyal and strategic partner Etihad Airways.
Staffing solutions company IT People (India) plans to invest around $4-5 million for its expansion activities, which include launching of operations in five cities in the country and abroad.
