Ankit Fadia said he has been appointed the brand ambassador of Digital India on July 1.
Castrol India roped in Australian speedster Brett Lee as its global brand ambassador for the next two years.
The device is developed with Cambridge Design Partnership, one of the leading firms in human performance and sports innovation.
Premium smartphone brand OnePlus on Friday said it has roped in cricketer Jasprit Bumrah as the brand ambassador for its wearables category. "The partnership with Bumrah reiterates the brand philosophy of 'Never Settle' and the company's pursuit towards perfection. For young India today, Bumrah represents a passion for a healthy, fit, and an active lifestyle while believing in constantly becoming better, a philosophy that truly resonates with what OnePlus stands for," a statement said. The OnePlus wearables category includes the OnePlus Watch and OnePlus Band.
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part from the TV commercial featuring the two actors, the company said it will also connect with the customers through a 360-degree campaign with outdoor, digital, radio and on-ground activities.
India's two-wheeler giant, the Hero Group, has signed American golf legend Tiger Woods as its brand ambassador in a four-year deal that targets capturing new markets in North America and Europe.
'With an achievement like this, Gukesh could even be endorsing global brands.'
The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.
Cricketer Virat Kohli has reclaimed the top position in brand value, now reaching $227.9 million, surpassing Bollywood star Ranveer Singh, who holds the second spot with $203.1 million, according to Kroll's 'Celebrity Brand Valuation Report 2023: Brands, Business, Bollywood'. The report ranks India's most influential celebrity brands by assessing their brand values derived from endorsements and social media presence.
'The Paris Olympics has once again blessed the Indian sports marketing landscape with fresh faces and promises.' 'Expect at least one biopic.'
With tensions brewing between India and China at the border, the Confederation of All India Traders has urged celebrities to stop endorsing Chinese products.
Most actors usually face obscurity after a fade-out from the limelight.
More than 50 per cent of SIP accounts come from semi-urban and rural areas.
Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
Ankit Fadia talks to Prasanna Zore about his roles and responsibilities as a brand ambassador of Prime Minister Narendra Modi's 'Digital India' programme
Aamir Khan will be the face of Vivo, the title sponsor of IPL, digital payments company PhonePe, and shoe brand Walkaroo this league season.
The Duff & Phelps report shows that Virat Kohli has increased his brand value by 40 per cent to $237.5 million in 2019 and taken a huge lead with his closest rival, Akshay Kumar, ranked second.
As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.
American writer HP Lovecraft famously said that the oldest and strongest of fears is the fear of the unknown. For present-day advertisers and celebrities, this fear is showing up in the response they receive from social media to their brand communication. This is something AU Small Finance Bank and online food delivery platform Zomato recently experienced with their advertisements.
Here's what your favourite celebrities have been up to.
Uber, Puma, Nissan, Britannia have already lined up for the upcoming parade of cricketing nations, looking to align with the game and its legion of fans
In a nation of 1.4 billion people, where a potential new creator is born every second, we pick 25 influencers who have ruled social media this year.
Khosla says party's social media cell targeted Aamir Khan, Rahul Gandhi and journalists Barkha Dutt and Rajdeep Sardesai.
Caught in the crossfire of Sino-India border skirmishes and strained by the severe impact of the pandemic on its business, Brand Hector is foregoing the bustle and frenzy for a quiet digital campaign that talks about its British roots, the smart tech powering its drive and its made-for-India models. The tone is subdued and the brand seems to be deliberately playing down its ownership by Chinese company, SAIC.
'It says, we are not just an overseas player -- we are Kia India and here for good'
With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country.
'Besides Ayodhya, the BJP lost in nine other constituencies with a Ramayana imprint; it tasted success only in Thrissur.' 'In Rameswaram, K Navaskani of the Indian Union Muslim League won with a 44% voteshare in a 84% Hindu constituency.' 'In the 21 seats in the Ayodhya and Varanasi regions, both crucial to the Hindutva project, the BJP won just 7.' 'It won just 3 out of 12 seats around Modi's constituency,' points out Krishna Prasad.
Shashwat Goenka of the RP-Sanjiv Goenka group plans a high-decibel campaign around its young apparel brand 2Bme.
Silver medallist at Olympics and World Championship, Indian shuttler P V Sindhu has turned film producer to pay tribute to her coach Pullela Gopichand through a digital film on Teachers' Day on Tuesday.
The actor launched the Paani Foundation, which has participation from businessmen like Mukesh Ambani, Ratan Tata, Kumar Mangalam Birla.
'What's sad today is that there are so many people who cannot find work, not because the country is devoid of that opportunity, but because we are not doing enough in the country.'
'Fantasy players create their own team, get phantom money and start playing the virtual game.'
The former Team India captain, who has invested in entertainment company Flickstree, in conversation with Romita Majumdar & Urvi Malvania.
Audi's strategy seems to point to pushing technology to directly connect with consumers using digital platforms and marketing to synchromesh into one seamless experience, says Pavan Lall.
Xiaomi is the third largest smartphone brand in the top 30 cities in India.
Reliance Industries Chairman Mukesh Ambani on Monday said his company is open to joining hands with Bharti Airtel for improving telecom network for 4G services in Punjab.
A century-old European bicycle brand gets a makeover under its new Indian owner. But is there room for yet another premium commuter bike?
According to experts, 'Lakshmi' and the logo 'Godesses Lakshmi' have a lot of value in India and are the biggest driver for the Bank. Retaining the Lakshmi name and logo will help DBS.
Underlining the contribution of non-resident Indians, Union Finance Minister Nirmala Sitharaman on Tuesday said remittances sent to the country by overseas Indians were about $100 billion for the year 2022, an increase of 12 per cent in one year. Speaking at a session during the Pravasi Bharatiya Divas (PBD) convention in Madhya Pradesh's Indore city, she described NRIs as the "real ambassadors of India" and appealed to them to use made in India products and services as far as possible so that the country's individual brand can be promoted across the globe. Sitharaman also said that after the "China plus one" policy, the world is now talking about the "European Union (EU) plus one" policy.
Maruti will showcase its first concept electric vehicle, the e-SURVIVOR; M&M it's six new EVs, including two futuristic concepts
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