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Myntra's mantras for success

“Our artificial intelligence tells us what people are buying at that point, what is in fashion; on the other hand, we have a fair idea of the material available. It gives us a sense of what......

Virat Kohli launches a new venture, Stepathlon Kids

This venture will also mark Stepathlon’s entry into the business to consumer space.  After launching his apparel line under the Wrogn brand name and investing in FC Goa in the (football)......

Brand Raina shines in the spotlight

Suresh Raina currently endorses Ceat Tyres, Pureplay (apparel brand) and is expected to sign on Intex, a petroleum brand (he launched Repsol by Gulf Oil last year), and a health care brand.......

Brand machine called Virat Kohli gets Rs 1.5 crore a day!

The most expensive endorser in the team is cashing in on his cracking form, launching branded merchandise and an animated series on YouTube His unbeaten 55 in the match against arch rivals......

Balancing cricket and endorsements easy: Kohli

'I don't believe that you can't do endorsements while playing' IMAGE: 'WROGN' is a fashion line that belongs to Virat Kohli. Photograph: Courtesy Wordlab Asia India captain Virat Kohli on Saturday......

In pictures: When Kohli, Saina, Kournikova burnt the runway!

  IMAGE: Former Indian football captain Bhaichung Bhutia walks the ramp showcasing label Kuzu by designer Karma Sonam during the Lakme Fashion Week. Photograph: PTI Our sports stars, the......

Anushka and I not hiding anything, says Virat Kohli

Virat Kohli and Anushka Sharma. They have reportedly been seeing each other for quite a while now, but both managed to keep their relationship under wraps. Now, it seems, India's star batsman......

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