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Why Brands Are Chasing Olympic Medalists

'There's significant interest from both existing and new sponsors who recognise the value of associating with Olympic athletes.' IMAGE: Bronze medallists Manu Bhaker and Sarabjot Singh with their......

Brands court a new icon: Sindhu!

The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement, says Urvi Malvania. While 1.3 billion Indians cheered as P V Sindhu clinched India's first-ever......

Brand Raina shines in the spotlight

Suresh Raina currently endorses Ceat Tyres, Pureplay (apparel brand) and is expected to sign on Intex, a petroleum brand (he launched Repsol by Gulf Oil last year), and a health care brand.......

Brand machine called Virat Kohli gets Rs 1.5 crore a day!

The most expensive endorser in the team is cashing in on his cracking form, launching branded merchandise and an animated series on YouTube His unbeaten 55 in the match against arch rivals......

After IPL success, cricket stars to bag big endorsement deals

While IPL veterans such as Suresh Raina, Virat Kohli and Yuvraj Singh continue to impress on the field, new players from India and abroad have caught the attention of brand managers. The......

Paralympians Soar, But Await India Inc's Leap Of Faith

'Historically, there hasn't been much representation around para-athletes from a brand perspective.''With their best medal tally in Paris, it has triggered considerable organic interest.' IMAGE:......

'Brand' Welcome Awaits Olympic Stars

'The Paris Olympics has once again blessed the Indian sports marketing landscape with fresh faces and promises.''Expect at least one biopic.' IMAGE: Silver medalist Neeraj Chopra during the medal......

Vijender's next pro bout on rooftop deck of casino ship in Goa

Photograph: Kind Courtesy Vijender Singh/Twitter Indian professional boxer Vijender Singh's next bout, his first since November 2019, against a yet-to-be-announced opponent will take place in......

First Look: Saina presents her racquet to PM Modi

IMAGE: Indian badminton ace Saina Nehwal calls on Prime Minister Narendra Modi in New Delhi Wednesday. Photograph: PIB World No 1 shuttler Saina Nehwal presented the racquet with which she won a......

Saina signs up with IOS Sports Management Group

Star India shuttler Saina Nehwal has signed a two-year deal with leading sports management group, IOS Sports & Entertainment. IOS will now manage Saina's endorsements, appearances, brand profiling,......

Neerav Tomar

News for Neerav Tomar

Why Brands Are Chasing Olympic Medalists

Brands court a new icon: Sindhu!

Brand Raina shines in the spotlight

Brand machine called Virat Kohli gets Rs 1.5 crore a day!

After IPL success, cricket stars to bag big endorsement deals

Paralympians Soar, But Await India Inc's Leap Of Faith

'Brand' Welcome Awaits Olympic Stars

Vijender's next pro bout on rooftop deck of casino ship in Goa

First Look: Saina presents her racquet to PM Modi

Saina signs up with IOS Sports Management Group

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