'There's significant interest from both existing and new sponsors who recognise the value of associating with Olympic athletes.'
'Historically, there hasn't been much representation around para-athletes from a brand perspective.' 'With their best medal tally in Paris, it has triggered considerable organic interest.'
'The Paris Olympics has once again blessed the Indian sports marketing landscape with fresh faces and promises.' 'Expect at least one biopic.'
Will bout will offer viewers the glitz and glamour of Vegas-style boxing event
World No 1 shuttler Saina Nehwal presented the racquet with which she won a silver medal at the Badminton World Championships to Prime Minister Narendra Modi as an advanced birthday present, on Wednesday.
Vijender and Losan will square off on March 19 in a super middle-weight (76kg) showdown in Goa
Star India shuttler Saina Nehwal has signed a two-year deal with leading sports management group, IOS Sports & Entertainment. IOS will now manage Saina's endorsements, appearances, brand profiling, patents, licensing and digital rights, images and visibility on social networking sites.
Indian boxing star Vijender Singh's scheduled opponent for his next fight, China's Zulpikar Maimaitiali, on Friday, backed out.
Indian boxing star Vijender Singh remained an unstoppable force, clinching a Technical Knock-out over the more experienced Mike Snider on his debut in the US professional circuit, in Newark, on Saturday night.
Indian boxing star Vijender Singh is ready to trade blows with Pakistan-born British professional Amir Khan and accepted his challenge to fight in India, saying it will prove to be a big boost to the sport in the country. Two-time former world champion, Amir, who has been training intensively for his much-anticipated WBC title contest against Mexico's Saul 'Canelo Alvarez want to fight against Vijender soon in India. Commenting on Amir Khan's challenge, Vijender said: "I accept the challenge of Amir Khan and I am sure this fight will be a big boost to boxing in our country. "As we both fight in different weight categories so will have to see whether Amir gains or I have to lose weight. I have started my professional boxing career last year only and have made only 4 appearances in the pro ring.
Vijender Singh's proposed double title fight against Oriental Super middleweight champion Zulpikar Maimaitiali is back on track for an August showdown.
WBO Super Middleweight Asia Pacific champion Vijender Singh, who has been unbeaten in the professional circuit, has decided to terminate his agreement with Queensberry Promotions with immediate effect.
Vijender, who is promoted by IOS Boxing Promotions, is the reigning WBO Asia Pacific super middleweight champion and is expected to defend his title for a second time next month after the IPL.
'I've got a huge Indian homecoming to look forward to this summer so it's vital I get pasy next opponent in Bolton.'
During the announcement of his last bout, Khan had also claimed that Vijender was scared of him. Replying to his challenge, the Haryana-boxer said it was Khan who picked juniors to fight against.
Following his 10th straight win on the pro circuit, Indian boxing's poster boy Vijender Singh has set his eyes next on winning the Commonwealth and World Championship title.
Unstoppable so far, star Indian boxer Vijender Singh will now gun for his maiden title in the professional circuit when he fights for the WBO Asia belt come June in front of home fans in the national capital. The middleweight boxer, who earned worldwide fame by becoming India's first Olympic and World Championships medallist at the amateur level, has exhibited rampaging form even in the pro arena. Since his debut in the circuit last October, the 30-year-old from Haryana has won all his three pro contests via knockouts. His next bout is scheduled for March 12 in Liverpool, the opponent for which is yet to be named. "I am already excited. My first title fight, that too in front of my own people, in my own country. It cannot get better than this. I have no idea who my opponent is going to be but I am sure I will carry on the way I have so far," Vijender told PTI from Manchester where he is currently training for the March 12 showpiece.
Former European champion Kerry Hope was on Monday unveiled as Indian boxing star Vijender Singh's opponent for the eagerly-anticipated WBO Asia title bout to be held on July 16 in New Delhi.
India's boxing sensation Vijender Singh will defend his WBO Asia Pacific title against Tanzanian Francis Cheka, who has lost all his bouts away from home.
Confident but not complacent ahead of his WBO Asia Pacific super middleweight title defence this Saturday, Indian boxing star Vijender Singh has been working with a strength coach -- John Joyce -- to prepare for the face-off against former world champion Francis Cheka.
The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement.
After successfully defending the WBO Asia-Pacific title India's boxing star Vijender Singh will next be on the prowl for a new belt and could possibly be challenging for the Commonwealth or the Oriental crown in the next couple of months.
India's list of non-cricket sports stars is growing, but when it comes to endorsement deals, the bulk of the money is spent on a handful of cricketers.
Suresh Raina currently endorses Ceat Tyres, Pureplay (apparel brand) and is expected to sign on Intex, a petroleum brand (he launched Repsol by Gulf Oil last year), and a health care brand.
A summary of sports events and persons who made news on Thursday
New players from India and abroad have caught the attention of brand managers.
'I have boxed at the amateur level for 15, 16 years and won every medal possible at the world level. I represented India in three Olympics, for 12 years, and that is not an easy thing. I am hoping to replicate my success in pro boxing.'
The organisers have become savvier about marketing the game.
Currently, Kohli has 13 brands under his belt.
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