'There's significant interest from both existing and new sponsors who recognise the value of associating with Olympic athletes.' IMAGE: Bronze medallists Manu Bhaker and Sarabjot Singh with their......
The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement, says Urvi Malvania. While 1.3 billion Indians cheered as P V Sindhu clinched India's first-ever......
Suresh Raina currently endorses Ceat Tyres, Pureplay (apparel brand) and is expected to sign on Intex, a petroleum brand (he launched Repsol by Gulf Oil last year), and a health care brand.......
The most expensive endorser in the team is cashing in on his cracking form, launching branded merchandise and an animated series on YouTube His unbeaten 55 in the match against arch rivals......
While IPL veterans such as Suresh Raina, Virat Kohli and Yuvraj Singh continue to impress on the field, new players from India and abroad have caught the attention of brand managers. The......
'Historically, there hasn't been much representation around para-athletes from a brand perspective.''With their best medal tally in Paris, it has triggered considerable organic interest.' IMAGE:......
'The Paris Olympics has once again blessed the Indian sports marketing landscape with fresh faces and promises.''Expect at least one biopic.' IMAGE: Silver medalist Neeraj Chopra during the medal......
Photograph: Kind Courtesy Vijender Singh/Twitter Indian professional boxer Vijender Singh's next bout, his first since November 2019, against a yet-to-be-announced opponent will take place in......
IMAGE: Indian badminton ace Saina Nehwal calls on Prime Minister Narendra Modi in New Delhi Wednesday. Photograph: PIB World No 1 shuttler Saina Nehwal presented the racquet with which she won a......
Star India shuttler Saina Nehwal has signed a two-year deal with leading sports management group, IOS Sports & Entertainment. IOS will now manage Saina's endorsements, appearances, brand profiling,......