Since its launch in 1985, Frooti has been an instant hit with kids.
This has come at a time when commodity prices have dropped and several companies are seeking to lower prices to boost sales. "While the recent drop in raw material prices have been an enabler, our margins are still under pressure due to several factors like operational expenses as well as production and packaging costs, which have peaked year-on-year," said a company official.
Bisleri International to launch a fizzy mango drink called Fonzo in April
51 Muslim couples took their wedding vows at a mass marriage ceremony in Agripada, south central Mumbai, on Sunday. Thousands gathered to witness the event.
Schauna Chauhan, CEO Parle Agro, the force behind Parle Agro's innovation machine shares some key career lessons from her own journey.
Parle Agro, which sells beverages such as Frooti in small tetra packs, has already started importing paper straws. Dabur India, which sells its fruit juices in tetra packs under the brand Real, is also considering importing paper straws.
A new logo can harm image than doing good, say experts.
The industry may account for just 0.05 per cent of the total volume of single-use plastics in the country. And the product it uses is just one among the 22 - including spoons, forks, plates, knives and trays - that will be banned across the country from July 1 by government order. Yet, it is the plastic straw that is at the centre of public focus as fast-moving consumer goods (FMCG) companies make a last-ditch effort to get the government to extend the deadline.
Maaza is the country's top mango juice drink despite competition from brands such as Frooti and Tropicana Slice growing in the past few years.
With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts.
'South movies have the perfect script, the perfect action and the perfect romance.' 'That's why these films are running in theatres.'
Still drinks, nectars and packaged water sales are maturing quickly to grab a major share of the Indian beverages market, according to "The 2007 India Soft Drinks Report" by Canadean, the global beverages research company.
It is Mumbai's favourite festival and is celebrated each year with fervour and frenzy. But when the city welcomes "Ganpati Bappa" this Friday, the celebrations will be low key. With a cap on the size of idols, ban on processions and restrictions on devotees visiting pandals, celebrations are toned down for the second year in a row. Festival budgets have shrunk and as a result, corporate sponsorships have dried out.
Holidays, slurping on ice golas, fights in the school bus for the window seat and visiting grandparents are some of the things Rediff.com's Anita Aikara misses dearly.
Parle Agro had sold its popular and iconic soft drink brands namely Thums Up, Limca, Gold Spot and Citra, to Coca-Cola in 1993 and had also signed a non-compete agreement for 10 years.
The heat wave that began a few weeks ago as well as the prediction of a possible El Nino weather phenomenon this year has beverage and ice-cream makers hope for a 15-20 per cent growth in sales in May
Makers of air conditioners, beverage and ice-cream are hopeful of a boost in sales
'Many are coming hungry and thirsty.' 'Some told us they were stopped from filling water at roadside village handpumps because villagers told them 'tum Carona ho'.'
'Actors would go to acting schools. Today, they go to the gym first.' 'What has the body got to do with acting?' 'What's the use of flexing muscles if you can't manage the muscles of your face?'
Sukanya Verma shares her exciting filmi week with us.
Sreehari Nair explains why Haraamkhor may just be the most liberating Hindi movie made since Hazaaron Khwaishen Aisi.
In the witness box, on bald embarrassing display, was not just Sub-Inspector Ganesh Dalvi, but the entire system of police investigation too.
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