Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special.
A mix of financial and strategic mistakes combined with poor expectations of the management are the reasons for the downfall of Indian airlines. For Jet, the deathly potion was even more toxic on account of the bitter squabbles between promoter Naresh Goyal and strategic partner Etihad Airways.
Parties expected to splurge a fourth of advertising budget on social media.
While it is heartening to see companies chipping in with their messages of support, they are probably walking a tightrope here.
It is not easy for an FMCG brand to make a comeback if it has been out of consumer's reckoning for some time. Moreover, a protracted battle between the owners and then closure of a large number of outlets at one go might have sent some very negative signals to many, says Sneha Bhattacharjee.
The airline has failed to address fliers' fears and has been opaque about the allegations of tax and financial fraud, giving rise to apprehension that Jet Airways may be headed the Kingfisher way.
'What made him different was that he was not a banker at all by temperament.' 'He was a businessman, a typical lalaji at that.' 'He had to win at any cost.'
If a name does not unify the three, there could be continued clash of identities, which could splinter the brand even before it takes shape, say Abhijit Lele and Nikhat Hetavkar.
Dissing rivals is not going to cut much ice with today's millennials who don't think what is "free" is any worse than what is paid for, says Ambi Parameswaran.
Nestle India has tied up with five cement manufacturing units.
Tata Cha cafes hope to create a feel of a roadside tea cart, casual college canteens, old Irani cafs and even the chai joints encountered on journeys through the Indian countryside.
'I recently visited Farah Khan's house and it smelled really nice. Rajkumar Hirani is very particular about how his house looks and smells.' Boman Irani discusses the fragrances in his life!
Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.
Renault Kwid is taking things one step further with the French automaker offering a product that is high on value and style.
Two giant brands get into a slugfest over the goodness of ice creams and frozen desserts, reports Sohini Das.
It truly is something you can take to work every day and hit the track on the weekend.
With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts.
The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the rising trend.
Although Mulayam Singh has made public his preference for Akhilesh as his successor, younger son Prateek's presence in the rival camp hasn't gone unnoticed.
Harnoor Channi Tiwary who recently moved to Mumbai is now exploring the outskirts of the city!
MG Parameswaran is concerned if we have over-reacted to the issue.
Government claims big successes in agriculture, rural roads & investment scenario.
Finding a solution is critical to prevent a crisis from blowing up.
Pad was a moniker for the Premier Padmini, which became the jewel in the crown of the Mumbai-based Walchand Hirachand Group.
In his latest book, Fly Me To The Moon, former member of Parliament Prafull Goradia provides interesting insights into the man who is India's prime minister.
The group's much-touted acquisitions in recent years follow a series of disappointments in joint ventures.
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