News for '-alchemist-brand-consulting'

He Brought Bharat To Indian Advertising

He Brought Bharat To Indian Advertising

Rediff.com25 Oct 2025

Few people have left the kind of imprint on India's advertising canvas as Piyush Pandey. An observer who seemed to know what made the country tick, a man who could find humour in life's everyday struggles and spin magic from it, one who understood that to reach the masses you needed to communicate with them in their language and context -- he was all of this and more.

Why Indian Tennis Is In A Slump

Why Indian Tennis Is In A Slump

Rediff.com7 Jun 2025

'We were the best team in Asia at one point. Today, we are barely in the reckoning for the Davis Cup.' 'Players now, especially this decade, lack perseverance.'

'Comedians Usually Bounce Back'

'Comedians Usually Bounce Back'

Rediff.com15 Feb 2025

'Unless a comedian is involved in something society deems unforgivable...'

Shami All Set To Take Brands By Storm

Shami All Set To Take Brands By Storm

Rediff.com29 Nov 2023

Last month, Puma roped in Shami as its brand ambassador, joining the likes of Virat Kohli and Usain Bolt on its roster.

What Helped Kohli Rediscover Form...

What Helped Kohli Rediscover Form...

Rediff.com15 Nov 2023

The 42-day break would give Kohli the time to introspect, and rejuvenate his cluttered mind.

Apple Stores Will Up Brand Value Of Its Chosen Addresses

Apple Stores Will Up Brand Value Of Its Chosen Addresses

Rediff.com20 Apr 2023

'If they are taking marquee locations and, say, are paying 50 per cent higher rent, those locations will see a spurt in rates as well.'

Why Brands Prefer Kohli To Ashwin/Jadeja

Why Brands Prefer Kohli To Ashwin/Jadeja

Rediff.com30 Mar 2023

'When people look at Kohli, they see a boy from Delhi who is taking on the Aussies in their own backyard and aspire to be like him.' 'Players like Jadeja and Ashwin lack this quotient.'

Kashmir post: From KFC to Toyota, global firms scramble for damage control

Kashmir post: From KFC to Toyota, global firms scramble for damage control

Rediff.com17 Feb 2022

Recently, South Korean Foreign Minister, Chung Eui-yong, dialled his Indian counterpart, S Jaishankar, in New Delhi. His government, he said, "regretted the offence caused to the people of India". A day earlier, India had summoned the South Korean ambassador to express its "strong displeasure" over "an unacceptable social media post".

'Tatas will bring Air India to former glory'

'Tatas will bring Air India to former glory'

Rediff.com5 Feb 2022

'All they need is proper leadership.'

Neeraj Chopra: Next Brand Superstar

Neeraj Chopra: Next Brand Superstar

Rediff.com11 Aug 2021

The man with the golden arm could surpass some, if not all, top cricketers -- the demigods who stand well above athletes from other disciplines in India

Rishabh Pant: Next poster boy of Indian cricket

Rishabh Pant: Next poster boy of Indian cricket

Rediff.com3 Feb 2021

'He just has to keep performing, and mustn't let this go to his head.'

Why an Indian CEO finds Trump 'inspiring'

Why an Indian CEO finds Trump 'inspiring'

Rediff.com30 Jan 2017

Devita Saraf, the founder of Vu Televisions, tells Karan Choudhury why she issued a front page newspaper ad praising Donald Trump last week.

Now, Swachh Bharat seeks global facelift

Now, Swachh Bharat seeks global facelift

Rediff.com6 Jul 2016

The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power

How Infosys can recover lost ground

How Infosys can recover lost ground

Rediff.com31 Aug 2017

Infosys needs to be more innovative and disruptive with its product and services, keeping its focus on growth.

Patanjali: A prisoner of its own ambition

Patanjali: A prisoner of its own ambition

Rediff.com5 Jun 2018

To stay in the race for the long term, the company has to innovate continuously - something that MNCs and some of the home-grown Indian firms have been doing successfully, says Sangeeta Tanwar.

Movies & cricket serious business for Tim Cook's future India plans

Movies & cricket serious business for Tim Cook's future India plans

Rediff.com24 May 2016

Apple CEO landed in Kanpur for IPL match as jet to Vizag was late; he also got to see Lucknow

How Samsung is battling a brand crisis

How Samsung is battling a brand crisis

Rediff.com19 Sep 2016

Finding a solution is critical to prevent a crisis from blowing up.

Naresh Goyal flew too close to the sun

Naresh Goyal flew too close to the sun

Rediff.com29 Apr 2019

'The airline business is very dynamic. If you are unable to keep up and lead, you end up last.' 'This is what has happened to Jet.'

Celebrity endorsement becomes a risky business

Celebrity endorsement becomes a risky business

Rediff.com9 Jun 2016

The call to make brand ambassadors accountable has rattled filmstars and sports stars.

'Arnab Goswami is the Ekta Kapoor of TV news'

'Arnab Goswami is the Ekta Kapoor of TV news'

Rediff.com22 Feb 2014

For Arnab Goswami, the television studio is a stage and he plays his part to the hilt, with a finger on the pulse of the English-speaking audience, says Veenu Sandhu