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Now, an MBA that will prepare you for digital business

By Vinay Umarji
September 09, 2019 11:45 IST
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IIM-Udaipur launches an MBA in digital enterprise management.

*Photograph: Kind courtesy Pixabay

In a first, the Indian Institute of Management, Udaipur, has launched a one-year masters in business administration programme in digital enterprise management.

The MBA is aimed at equipping managers and leaders to work efficiently in the fast-changing world of digital business enterprises, where conventional management concepts and leadership styles no longer apply.

A full-time residential programme, the MBA in DEM is open for admission through GMAT/GRE for working professionals who are graduates and have at least three years of work experience.

The first batch commences in 2020.

The first round of online applications began on September 7, 2019. While the academic fee for the programme has been fixed at Rs 15.8 lakhs, the lodging and boarding fees for the residential programme cost an additional Rs 2 lakhs.


The DEM programme will provide students with the opportunity to develop a working knowledge of emerging technologies as the course curriculum is prepared in consultation with industry experts.

IIM-Udaipur has set up an academic advisory board which has been given the responsibility of developing the MBA in DEM. The board includes founders of successful digital companies like Quikr's Pranay Chuley and Info Edge India Ltd's Hitesh Oberoi.

Senior leaders from leading consulting, technology, consumer products and analytics companies -- including Accenture's Ganesan Ramachandran, Deloitte's Kamesh Mullapudi, Google's Nitin Bawankule, IBM's Sreejit Roy, Unilever's K Harishankar and Flipkart's Ravi Vijayaraghavan -- are also members of the advisory board.

"The way technology is changing the world, future careers are going to be quite different from what we see today. At IIM-Udaipur, we don't just want our students to prepare for this change; we want to welcome it," said Pankaj Patel, chairman, IIM-Udaipur.

Janat Shah, director, IIM-Udaipur, added that the B-school has already entered into a memorandum of understanding with several leading companies across business verticals for sharing and development of knowledge in the digital world.

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Vinay Umarji
Source: source