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Jeffrey Archer wants to be transport minister

Like many of my contemporaries, I discovered Jeffrey Archer way before I was meant to. In my uncle's forgotten bookshelf dating back to his uncle's bachelor days, I had chanced upon this row of......

Russia to field MiG-35 in India tender

Russia will field its latest nuclear capable MiG-35 fighter against US F-16 and the French Mirage 2000 in the tender to be floated for the acquisition of 125 aircraft for the Indian Air Force to......

'Boost'ing brand positioning

What I've liked: The Boost TVC (which has been on air for some time now) with all its fire and passion scores quite high on my list of favourites this fortnight.Sachin Tendulkar and Brett Lee......

Myntra kicks Jabong upstairs!

Customer insight drives the online fashion retailer to launch ‘mood’ stores, rethink the way it sells its wares.Illustration: Dominic Xavier/Rediff.com. When Jabong was acquired by......

Tata Sons reaches for the sky, infuses more funds in Vistara, AirAsia

The infusion will help the airlines plan their next rounds of operations as easing of 5/20 norms With the aviation ministry easing the 5/20 norms, Tata Sons is stepping up investment in its......

After a successful comeback, can SpiceJet now beat IndiGo?

The airline pitches its product and service, keeps silent about price in a new campaign as it looks to win over young business travelers, says Aneesh Phadnis. IMAGE: SpiceJet has managed to pull......

Start-ups milk the IPL cash cow again

Housing, Freecharge and Makemytrip play the field, but they are outliers as many e-commerce companies cut back on ad spends this season Whether you like the Indian Premier League or don’t,......

Priyanka Chopra goes grocery shopping!

A look at the top tweets from your favourite Bollywood celebrities: Priyanka Chopra, who recently signed a deal with ABC Studios, is currently in Los Angeles. But she's having a tough time grocery......

A sexy woman doesn't cease to be a human being

'When a woman uses stunning sexy photo shoots to make a splash and be noticed by audiences and the industry, it doesn't mean she can be broken down to breasts, buttocks, legs, navel and oh... a......

Kanoute's El Clasico prediction: Real 2, Barca 1

Frederic Kanoute, former Sevilla and Tottenham Hotspur footballer, is in Mumbai to watch the baap of all club football matches -- the El Clasico.On the eve of the big game, the Malian footballer......

Kohli in new Pepsi ad with Anushka and Ranbir

India's star batsman Virat Kohli will be seen with girlfriend Anushka Sharma in Pepsi's new television commercial, also featuring Bollywood superstar Ranbir Kapoor. "The campaign features a......
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  Web results for Tvc
When was the last time you saw a TVC that specifically addressed gym-goers?

MuscleBlaze, marketer of sports nutrition products, will release its first 30 seconder on TV soon. In the meanwhile, sample the longer, digital... ...

http://www.afaqs.com/news/story/50860_When-was-the-last-time-you-saw-a-TVC-that-specifically-addressed-gym-goers
Brand Factory curates #SpreadSmartness campaign to encourage customers to shop smartly this festive season

The brand launches a TVC called 'Mir Ki Eid', conceptualized and created by Karma - Division of DDB Mudra Group.. ...

http://www.afaqs.com/news/company_briefs/index.html?id=60147_Brand Factory curates #SpreadSmartness campaign to encourage customers to shop smartly this festive season
Cement Se Ghar Tak

‘Engaging the customers at an emotional level’ seems to be the new mantra at MP Birla Cement, the cement flagship of the Kolkata-based MP Birla... ...

http://www.mydigitalfc.com/companies/cement-se-ghar-tak-440
OnePlus 5 TVC featuring Big B gives first glimpses of smartphone

The advertisement confirms that the much-awaited device will be an Amazon-exclusive ...

http://www.business-standard.com/article/companies/watch-oneplus5-tvc-featuring-big-b-gives-first-glimpses-of-smartphone-117061800450_1.html
The National Trust appoints The Social Street for 'Inclusive India' initiative

The agency will handle digital marketing, social media, TVC, print, OOH and ambient along with planning and execution of its various on-ground... ...

http://www.afaqs.com/news/story/50618_The-National-Trust-appoints-The-Social-Street-for-Inclusive-India-initiative

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