Engage, don't entice, advises advertising guru Sandeep Goyal. As an advertising professional of 30 years, I tend to believe that I am largely... ...http://www.rediff.com/money/column/the-secret-to-being-memorable/20170622.htm
‘Engaging the customers at an emotional level’ seems to be the new mantra at MP Birla Cement, the cement flagship of the Kolkata-based MP Birla... ...http://www.mydigitalfc.com/companies/cement-se-ghar-tak-440
City police, metros, airports, even power utilities are using pop culture and social media to reach the young and encourage public ownership of... ...http://www.rediff.com/money/report/cops-use-the-game-of-thrones-way-into-millennial-hearts/20170607.htm
Reliance Brands Ltd would extend its association with fashion e-commerce company Fynd to retail more premium brands through the latter's OTO... ...http://www.dnaindia.com/business/report-rel-brands-extends-association-with-fashion-portal-fynd-2462447
Premiumisation, improving demand aid realisation growth at most large firms After continued pressure on price-led growth or realisations in the... ...http://www.rediff.com/money/report/india-inc-displays-pricing-muscle-in-q4/20170605.htm
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