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What's next after 'Acche Din' in 2019?

'It does not appear that the campaign of 2019 will be positive.''It is unlikely that there will be an 'achche din'' style slogan either from the government or the Opposition,' says Aakar......

Mapping a city through poetry

'At 7 am today, a pack of mad dogs rushed into a building and castrated a man.' Running into the poet who penned that is easy, provided you know where to position yourself. If you feel the need to......

'Bangalore Envy' - new phrase of 2007

Not long ago, the neologism 'Bangalored' made the word 'layoff' redundant and now trend-spotters have come up with a new phrase 'Bangalore Envy' which they claim would shape people's lives in the......

Spotlight on scam ads

In the wake of the furore over JWT’s Ford Figo poster campaign, the relationship between ad agencies and clients was brought to the fore at Goafest 2013. The Figo controversy has thrown up......

6 most controversial ads

The JWT campaign has kicked up a lot of dust. We take a look at some of the most controversial ads through the years...  There are two issues that the Ford-Figo poster campaign by JWT that has......

Who will don the creative mantle at JWT?

Bobby Pawar’s exit as JWT’s chief creative officer and managing partner, after only fifteen months at the helm, has led to speculation on his replacement.When contacted, Colvyn Harris,......

Bobby Pawar, ad team get marching orders over controversial Ford ads

Fifteen months after he joined JWT as chief creative officer, Bobby Pawar has resigned. His move follows the controversy over a Ford Figo poster campaign uploaded on the internet without approval a......

Ten key trends that will redefine consumer behaviour

Every year, marketing and communication giant JWT surveys the markets around the world to spot the following year's trends. Here's a snapshot of the trends it has spotted for 2012. In JWT's......
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Dinesh Menon, CMO, SBI

Dinesh Menon CMO, SBI The State Bank of India (SBI), which has 41 crore customers across 22,600 branches in India with a total deposit base of Rs... ...

http://www.afaqs.com/interviews/index.html?id=585_DOUBLENo-one-would-have-expected-a-brand-like-Paytm-to-become-a-huge-threat-to-conventional-banksDOUBLE-Dinesh-MenonCOMMA-CMOCOMMA-SBI
SBI consolidates advertising account with Rediffusion-Y&R

The largest public sector bank earlier had a panel of seven agencies, including heavyweights like Adfactors Advertising, Interpub, DDB Mudra, RK... ...

https://economictimes.indiatimes.com/industry/services/advertising/sbi-consolidates-advertising-account-with-rediffusion-yr/articleshow/64008701.cms
As Sorrell's reign ends WPP stares at an uncertain future

Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar. Rarely has that awful... ...

http://www.rediff.com/money/special/the-rise-and-fall-of-wpps-martin-sorrell/20180430.htm
"Cricket is now almost a medium for us"

Shankar Nath & Jaskaran Singh Kapany Paytm As one reaches Paytm's head office in Noida, it's difficult not to wonder why this tech-led company has... ...

http://www.afaqs.com/interviews/index.html?id=581_DOUBLECricket-is-now-almost-a-medium-for-usDOUBLE
300 villagers in Rin's print ad by JWT

The picture has been shot by Prashant Godbole at Wai, Maharashtra. The agency is JWT. ...

http://www.afaqs.com/news/story/52585_afaqs-Creative-Showcase-300-villagers-in-Rins-print-ad-by-JWT

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