Viveat Susan Pinto

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The neta seeks your Like before your vote!

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

Dharavi holds its breath as coronavirus cases increase

Overcrowding, unsanitary conditions in Asia's largest slum pose big challenges to containment, reports Viveat Susan Pinto. IMAGE: A girl looks on through the window of her house during a......

Bollywood, the new political battleground?

A string of episodes including the latest removal of Aamir Khan as brand ambassador of the Incredible India campaign point in this direction, say experts. Viveat Susan Pinto reports If it wasn't......

How TV channels got the Bihar picture wrong

Most television channels, including NDTV, were giving NDA a thumbs up, when it was the Grand Alliance that was winning the battle on the ground. Viveat Susan Pinto & Jency Jacob report It was a......

Growth is back on track for HUL

Analysts, as well as investors of Hindustan Unilever Ltd, the country's largest fast-moving consumer goods company, were pleasantly surprised as the firm reported double-digit growth in revenue, as......

We have increased prices by 4-5%: Vinita Bali

The Bangalore-headquartered Britannia Industries, which derives 80 per cent of its revenues from bakery products including biscuits, has faced intense competition from players such as ITC,......

Toothpaste war intensifies as HUL, P&G gnash their teeth

Colgate, P&G lock horns over who's better at cleaning, observes Viveat Susan Pinto. The year 2014 promises to be as exciting as 2013 for the oral care business. After a controversy over Hindustan......

McDonald's sees a lot more happening over burger & coffee

Like Starbucks, McDonald’s would source its coffee locally -- from Chikmagalur in Karnataka. Coca-Cola would supply coffee beans to the company, notes Viveat Susan Pinto. To capitalise on the......

'Digital revolution has just begun in India'

Daniel Morel is the chairman and CEO of digital and direct marketing company Wunderman.A WPP entity, Wunderman's operations in India were split into two last year: one catering to global clients......

Are audiences really going to theatres?

Audience turnout is crucial to most exhibitors, since their discussions with film producers hinge on how many people will return to movie halls in the weeks ahead.Viveat Susan Pinto reports.......

Which films are coming up on OTT? Find out!

Prime was the first to grab streaming rights for seven titles for an estimated Rs 300 crore.Viveat Susan Pinto reports. IMAGE: Vidya Balan in and as Shakuntala Devi: Human Computer. Shoojit......

Will these movies bring audiences back?

'The blockbusters are unlikely to be launched in 2020.''They will move into the 2021 cycle when confidence level among people will be higher.'Viveat Susan Pinto reports. IMAGE: Siddharth......

When Vishal Dadlani got it horribly wrong

'Politics and religion is a dangerous mix in India and anybody even remotely seen crossing the line is taken to task.'Viveat Susan Pinto reports. On August 27, Vishal Dadlani, one half of the......

How much did Zee earn from Radhe?

Zee is estimated to have paid around Rs 225 crore for the complete rights of Radhe. The total revenue that it may earn could be around Rs 135 crore, implying a shortfall of Rs 90 crore.Viveat......

Will IPL 2021 set a new record for Star Sports?

IPL 2020 was the first sports tournament to surpass 400 billion viewing minutes.Viveat Susan Pinto reports. IMAGE: Mumbai Indians Captain Rohit Sharma and Delhi Captails Captain Shreyas Iyer walk......

Buzz of Puma signing up Kohli gets louder

Cricketer parted ways with Adidas in November.Viveat Susan Pinto reports. Indian cricket Captain Virat Kohli may tie up with sportswear brand Puma following the end of his three-year endorsement......

Sri Sri signs on Sindhu to endorse health drink

This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.Viveat Susan Pinto reports. The primary factor......

'Women's cricket is witnessing a Chak De moment'

Following the World Cup, companies queue up to sign Mithali Raj and Harmanpreet Kaur.Viveat Susan Pinto reports. IMAGE: The World Cup was so near, yet so far for Skipper Mithali Raj. Photograph:......

Brand Prithvi Shaw

'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'Viveat Susan Pinto reports. IMAGE: Prithvi Shaw scored a century and a half-century in his first two......