'People have got into the habit of sitting at home (and watching films).' 'They don't want to watch movies in theatres because they do not want to waste as much as Rs 1,000 on tickets.' 'They feel there is no point in watching a film on the big screen because it will anyway come on OTT in a month's time.'
A cinematic experience like this one doesn't come by too often, raves Kshamaya Daniel.
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Backed by US-based Hollywood film company Lionsgate Production, Hong Kong-based Tiger Gate Entertainment is all set to launch two English movie channels called Thrill and KIX in the Rs 250-crore (Rs 2.5 billion) domestic English movies market on television. India has around 10 English movie channels with STAR Movies and HBO, the two leaders in terms of revenue and viewership.
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This is nearly 3 per cent of the total number of cable and satellite TV viewers--an extremely good number, considering past coverage data -- say media planners.
Alliance Lumiere, owned by NDTV Imagine, the entertainment company of NDTV, is all set to launch an international film channel. The films will be distributed in India and abroad. They will also be marketed through DVDs and VCDs for private viewing.
The purpose of CAS -- to check piracy -- is defeated, if pay channels can be watched free, as is apparently happening in localities like Devli village near Sainik Farms, Pushp Vihar and Saket, all areas where CAS has been implemented.
Popular English movie channel HBO is all set to return to Mumbai homes, as the Bombay high court accepted the channel's undertaking to air only U and U/A rated movies.
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Haider has a lower risk in terms of break even because the cost of the film is almost one-fourth of Bang Bang.
Vidhu Vinod Chopra takes stock of his Bollywood career and explains why he thought of foraying into Hollywood.
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