Mondelez India promotes cocoa cultivation in India.
Mondelez, Coca-Cola, PepsiCo and Nestle India have been working on bringing down the sugar, salt, and sodium content.
The notice came after a social media influencer sparked a row by posting a video alleging that Bournvita has high sugar content.
Shahrukh Khan is one of India's most loved "human brands", and while the drug controversy may have paused his endorsement engagements, it has not dented the superstar's popularity among corporate, as per industry experts. Right after the controversy around his son's arrest in an alleged drug case broke out, many companies halted ads featuring King Khan. Many of them are now back on screens.
After two decades of being stuck in a trademark infringement suit, the Delhi high court gave a judgment in favour of Cadbury and restrained an Indian company from selling its products that are similar to Cadbury Gems. Justice Prathiba M Singh told an Indian company on Tuesday to pay Rs 16 lakh damages to British chocolate company Cadbury for infringing the Cadbury Gems trademark. Cadbury (now Mondelez India Foods) had filed a case against the Indian company Neeraj Food Products, who is the defendant, saying it had marketed its product as 'James Bond'.
Chocolate majors in India posted healthy top-line growth in FY19. While Mondelez India Foods - the marketer of Cadbury - continued to lead the pack, Nestle India, which dominates the confectionery space with leading brands like Kitkat and Munch, continues to hold the third spot in revenue. However, two of these companies - Mars International India and Hershey India - still remain in the red.
Advertising on television continued to show momentum in May despite the surge in Covid-19 infections and the temporary suspension of the Indian Premier League (IPL), a high-impact television property. The data shared by the Broadcast Audience Research Council of India (BARC) on Thursday shows that advertising volumes in May were up 64 per cent year-on-year. However, there was a marginal dip sequentially, that is, in comparison to April 2021, when advertising had touched a record high owing to the start of the summer season and the return of the IPL to India after being held in the United Arab Emirates in 2020.
India's tax authorities began investigating Cadbury in 2011.
Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.
To lure health-conscious consumers, who prefer lower intake of sugar, Mondelez is launching a variant of its most sold product Dairy Milk bar with 30 per cent less sugar.
IPL 2020 was the first sports tournament to surpass 400 billion viewing minutes.
The company expects Bournvita Crunchy to strengthen its presence in the cookie segment.
The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant.
'There is pent-up demand for cricket after last year when no tournaments were played on Indian soil due to the pandemic.'
While sales momentum from rural areas may last another three to six months, sales growth in urban areas could stage a comeback by next year's June quarter as people learn to live with the coronavirus and economic activity gradually improves in the cities.
India consistently ranked among the top three countries whose products were rejected for import by the regulator.
The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its products.
Mondelez has tied up with Warner Bros for its latest film Batman v/s Superman.
This is the first market where the newest entrant to Mondelez's global chocolate portfolio will be launched, Siddharth Mukherjee, director, chocolate category & media, Mondelez India Foods Ltd, said in an exclusive conversation with Business Standard.
The market share of Mondelez, which owns Cadbury, for its premium brands is way ahead of competitors, despite stiff fight in this arena.
Many consumer good companies say they will pass on the benefits to consumers, which will bring down prices.
Instant noodle from Nestle is not the first food brand in India to have faced a tough time though
The measures include operationalising of standards on food additives for use in various categories.
The traditional Indian desserts market is around Rs 40,000-45,000 crore (Rs 400-450 billion).
The global snacking powerhouse, has roped in a brand ambassador for Perk.
According to Nielsen India online viewership has doubled since 2011.
Gamification has the potential to trigger immediate positive responses to learning that an organisation wishes to impart.
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