Trailers are key to the way an audience perceives a movie and hence a big part of the lifecycle of a movie.
Unlike the US or Europe, which were fully satiated mass media markets when the Web happened in 1995, India has just begun discovering the joys of private television, radio and lots of newspapers.
uSocial, a media marketing company, has claimed it will find potential followers for a client by scouring the website for people with common interests. It will then send these users a message to tell them there is a fellow tweeter they might want to follow. The potential follower will then decide on whether or not to follow that person. Leon Hill, chief executive of uSocial, an Australian firm, has said that personal users and businesses are flocking to pay for the service.
We asked youngsters from all over the country whether they'll be celebrating Mother's Day this coming Sunday, what they plan to do and whether the recession has put a dent in their plans. We got some extremely interesting answers.
Subhash Ghai's Whistling Woods has tied up with Manipal Education to introduce a two-year MBA degree in media and entertainment.
Susan Mathen talks to several youngsters who have made a conscious effort to de-stress their fast-paced lives using methods like yoga, guitar lessons and travel.
Shuma Raha finds out how writers are using social media to produce bestsellers.
Soccer's governing body FIFA called the arrest of six of its leading figures on bribery charges a "difficult moment" but said president Sepp Blatter would not step down and that the next World Cups would go ahead as planned in Russia and Qatar.
Six soccer officials were arrested in Zurich on Wednesday and detained pending extradition to the United States over suspected corruption at soccer's governing body FIFA, the Swiss Federal Office of Justice (FCOJ) said in a statement.
The Mudra Institute of Communications, Ahmedabad. invites applications for its Executive Development Programme in Media Management.
Swiss authorities have opened criminal proceedings against individuals on suspicion of mismanagement and money laundering related to the allocation of the 2018 and 2022 FIFA soccer World Cups in Russia and Qatar.
On an average, around 45 per cent of domain name registrations in India get converted into a live website.
For the past few years the top brass at Pearson did pretty well to grapple with the threat of digital disruption.
IMAI study says social media usage in rural places doubled in 2014.
Six football officials were arrested in Zurich early upon request from US authorities, suspected of receiving bribes worth millions of dollars, Swiss authorities said.
Nobody will be willing to connect with someone who has a blank picture on your profile.
Here's why a career in digital marketing in 2015 will be very lucrative.
ICICI Bank CEO Chanda Kochhar stirred a hornet's nest this week when she linked the low numbers of women in B-school to a focus on quantitative ability in the testing process.
More people from the content side should be running the business of media if the industry has to grow, Bloomberg's Parry Ravindranathan tells Vanita Kohli-Khandekar.
Sheena Bora may be the latest of India's 'gone girls' but the list is too long to enumerate, says Sunil Sethi
'The Goddesses were a good example to depict how women were looked upon with so much respect which has gradually vanished somewhere.' 'People don't think or believe that whom they are worshipping are like the real women in their lives.'
Apple Inc unveiled a new TV set top box that responds to voice commands and fresh iPhones that sense the pressure of a finger tap, changes which underwhelmed many social media commenters and investors.
Home bakers across India are churning out healthy treats by the dozen. We present a select few.
Speed-job dating is becoming popular among job-seekers and employers.
With over 135 news channels, about a third owned by politicians and real estate guys, the news TV market is a nightmare, says Vanita Kohli-Khandekar.
As Chinese gadget-maker Xiaomi, the world's third largest smartphone seller after Apple and Samsung, turns five today, it will seek to intensify its India push. But there are miles to go before it can claim true success in India, as a harrowing experience of one of its smartphone users suggests.
Nobody knows your business better than you. Do know that you need to be closely involved with the social media efforts for your start-up. It is not something which you can just hand over to someone and forget about it. To make it effective, you need to be as much involved in it. If you have the bandwidth and skills to do it in-house, I would recommend going with that option
For some, he is a visionary who grew his one-channel firm into a media giant by the sheer dint of his courage; for others, he is a compulsive risk-taker.
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