The agency proposes to improve revenues from non-advertising segments, integrate non-traditional disciplines and strengthen sister agencies Orchard and Black Pencil.
On a week's visit to India to plan for business in 2009 and also to attend the wedding of India chairman Arvind Sharma's daughter, Tom Bernardin, chairman and chief executive officer, Leo Burnett Worldwide, announced changes in its global leadership council for a tighter integration of Asia Pacific with the Chicago headquarters.
Three recalls of Goafest's award-winning campaigns in one week.
Though advertisements weren't exceptionally creative, they were very likeable. The top five of 2011.
The Northpoint Centre of Learrning invites applications for its PG Programme in Advertising, Media and Marketing Communications.
Beverages major, Coca-Cola India, will use the might of Mumbai dabbawallas to lure customers to sample its orange juice drink, Minute Maid Pulpy Orange.
Earlier this year, ad agency Leo Burnett returned to the Indian Institute of Management, Bangalore, after a gap of six years and hired six graduates as strategy planners.
Chills, thrills and more in Nik Wallenda's death-defying feat
In its latest campaign, Dalda is stressing that it's now a refined oil brand and no longer just a vanaspati offering.
The Congress surveys, at least until now, have indicated the nationalistic fervour over the Pulwama terror attack is more an effort by mainstream media outlets, like news channels and newspapers, to shape a particular narrative, when the people on the ground are still asking basic questions of livelihood, jobs and better price for farm produce.
Shooting in small towns, to establish a connect, will increase the sampling of the channel itself.
Ban on high-value currency sends advertising industry into a tailspin.
Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto
This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.
Experts pick the most effective advertisements of the year.
In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015.
A look at those who treat the idea of putting their life at risk as FUN!
Intensive training and meticulous planning have gone into the making of Dangal.
Ashwiny Iyer Tiwari's Bareilly Ki Barfi had the critics reaching for the stars. But that is just the tip of the iceberg discovers Rediff.com's Savera R Someshwar.
Satya Nadella is the highest-paid CEO in the US. So how do the other Indian-American executives fare?
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