After losing two festive seasons to Covid-led restrictions, 2022 is seeing an uninhibited celebration of festivals. This is pushing up discretionary spend, which is attracting advertisers and brands, who are ready to capitalise on the momentum. The festive season has begun with Onam and Ganesh Chathurthi held earlier this month in Kerala and Maharashtra, respectively.
This season, the nature of the advertising game has changed dramatically with TV and digital rights going to different entities.
Equity indices overcame a wobbly start to clock gains for the third session on the trot on Tuesday, propped up by banking, metal and energy stocks amid a mixed trend in global markets. A recovery in the rupee also bolstered sentiment, traders said. The 30-share BSE Sensex advanced 246.47 points or 0.45 per cent to settle at 54,767.62 after starting the trade on a weak note. In a volatile session, the benchmark hit a high of 54,817.52 and a low of 54,232.82 during the day.
Investors have become poorer by over Rs 10.36 lakh crore in the last four trading sessions as the domestic equity benchmarks extended their losses amid weak global trends. The Sensex and Nifty closed in the red for the fourth straight session on Friday amid continued selling by foreign institutional investors. The BSE Sensex ended 427.44 points or 0.72 per cent lower at 59,037.18.
Weak enforcement results in Rs 15,000-cr of imitations sold annually.
This would indicate the beginning of a slowdown after five quarters of robust top line and bottom line growth, say the analysts. They blame rising food inflation as the key reason for the lower consumer offtake.
Days after completing a $6.5 billion acquisition of Ambuja Cements and ACC, billionaire Gautam Adani said his group has planned to double cement manufacturing capacity and become the most profitable manufacturer in the country. He saw a multifold rise in cement demand in India on the back of record-breaking economic growth and the government's infrastructure creation push, which will give significant margin expansion. In a speech made at an event to mark the completion of the acquisition on September 17, the Adani Group founder and chairman said the ports-to-energy conglomerate has in a single stroke become the second largest cement manufacturer in the country.
On the Sensex chart, all 30 shares closed with gains -- with Bajaj Finance, SBI, Bajaj FinServ, L&T and Titan rising as much as 5.13 per cent. The BSE gauge Sensex zoomed past the 58,000-mark by rebounding over 1,700 points and the Nifty recaptured the 17,000-level on Tuesday after a massive plunge in the previous session. The 30-share Sensex surged 1,736.21 points or 3.08 per cent to end at 58,142.05 - recouping the losses suffered on Monday. Likewise, the NSE Nifty soared 509.65 points or 3.03 per cent to settle at 17,352.45.
Investment push by the Modi govt and draw-down of UPA's welfare schemes to put pressure on demand.
The markets have opened on a lacklustre note in the absence of major cues from the US markets that were closed on account of Independence Day holiday. The Sensex is down 15 points at 17,448. Nifty is flat at 5299.
With the rural segment accounting for 60 per cent of sales for fast moving consumer goods companies and 40-50 per cent for consumer durables manufacturers, the government's admission of sowing having fallen almost 20 per cent due to the weak monsoon, and declaring 161 districts as drought-prone, has put these sectors under a cloud.
IT, FMCG and manufacturing sectors are less attractive to foreign portfolio investors
IndusInd Bank was the top loser among Sensex stocks, dropping by 4.38 per cent. SBI declined 2.41 per cent, HDFC Bank 1.77 per cent and Axis Bank fell by 1.5 per cent. Among others, auto, FMCG and power stocks also closed in the red.
Consumer goods companies remain hopeful of good rainfall this year despite the prediction of a possible drought-causing El Nino weather phenomenon in August-September.
Improve speed of delivery, introduce smaller packs, create greater value
Predictions of below normal monsoon rains have poured cold water on the bullish growth plans of fast-moving consumer goods companies, which have continued to show robust growth of 17-18 per cent in the face of rising input costs and the economic downturn.
It has been a slow 2022 thus far for the primary markets. In the last 8 months, only 16 companies have raised Rs 40,311 crore via the initial public offer (IPO) route, data from PRIME Database suggests. In comparison, 63 companies had raised a cumulative Rs 1.18 trillion via the IPO route in 2021. A large part of the funds raised in 2022 were on account of the two IPOs - Life Insurance Corporation of India (LIC) and logistics firm Delhivery - that raised a total of over Rs 26,000 crore between themselves.
Amway maintains the action was related to a case in 2011 and it has been cooperating with the investigative agency.
Over the past few months, FMCG companies redefined their "fairness" offerings to make them more inclusive in the backdrop of the global movement "BlackLivesMatter".
Consumer-focused companies have been left with few options but to increase the prices of their products as input costs mount because of various factors, including supply chain disruptions. This has been affecting monthly household budgets. Prices of scores of items -- from spices to soaps to rice -- have increased in the past year.
At the 45th Annual General Meeting of Reliance Industries (RIL) in August, chairman and managing director (CMD) Mukesh Ambani described the company as an "unputdownable book" with never-ending chapters of success. "Reliance grew from strength to strength because we internalised the founder's mindset of purpose, philosophy and passion," he said. Wednesday marked the 90th birth anniversary of RIL founder Dhirubhai Ambani.
You finally end up with an army of midgets led by midgets, notes Sandeep Goyal.
'We never go overboard on any stock, no matter how good it may seem.'
Bajaj Finance was the top gainer in the Sensex pack, rising around 5 per cent, followed by IndusInd Bank, Tata Steel, ITC, Bajaj Finserv, Tech Mahindra and Infosys. On the other hand, Maruti, Bajaj Auto, Nestle India, PowerGrid and Axis Bank were among the laggards.
Cellphone advertising is witnessing the first few signs of how it has the potential to become big in the near future. Hindustan Unilever and Coca-Cola, two of the biggest advertisers in the country belonging to the fast moving consumer goods sector, have launched campaigns this month to tap mobile users.
From paints to apparel and lifestyle majors, brewers, distillers and fragrance makers have stepped into the market, even as the frontline companies including FMCG players, pharma and healthcare majors were the first to seize the opportunity created by Covid-19.
Equity benchmarks Sensex and Nifty ended marginally lower on Tuesday as investors booked profits at higher levels amid a mixed trend in global markets.
HCL Tech was the top gainer in the Sensex pack, rising over 4 per cent, followed by HDFC Bank, Infosys, NTPC, Nestle India, TCS and HUL. NSE Nifty surged 337.80 points to 14,845.10.
Violation of the ban will invite punitive action, including a fine or a jail term or both, detailed under Section 15 of the Environment Protection Act (EPA) and under bylaws of respective municipal corporations, they said. For effective enforcement of the ban, national and state-level control rooms have been set up and special enforcement teams formed to check illegal manufacture, import, stocking, distribution, sale and use of banned SUP items, officials in the ministry said.
ITC's first foreign venture in the hotel space - a premium and luxury mixed-use development - has been "adversely impacted" by Sri Lanka's economic crisis, the firm said. The $300-million project under WelcomHotels Lanka (Private) Limited (WLPL), a wholly-owned subsidiary of ITC, comprises a luxury hotel and a super-premium residential apartment complex on 5.86 acres of prime sea-facing land in Colombo. In its latest annual report for financial year 2021-22 (FY22), ITC mentioned that the project's construction was running on schedule till the third quarter (Q3) of FY19, but was adversely impacted due to disruptions in the aftermath of the terror incidents in 2019 and thereafter by recurrent waves of the Covid-19 pandemic.
Brands in FMCG sector have taken to brand valuation to identify the potential and realised value of the brand names.
Tata Steel was the top loser in the Sensex pack, plunging over 8 per cent, followed by SBI, Dr Reddy's, Kotak Bank, Sun Pharma, Bajaj Auto and L&T. NSE Nifty declined 118.35 points or 0.71 per cent to 16,450.50.
Hindustan Unilever is associating with small-format retail through its Super Value Store, Dabur with Parivaar and Marico with Mera. At many shops, the counter has been modified into a U or L shape so that the shopper can move and pick items.
FMCG: Cut in excise duty on baby, clinical diapers, adult diapers and sanitary napkins.
Ultratech Cement was the top gainer in the Sensex pack, surging nearly 3 per cent, followed by M&M, Maruti, Tata Steel, TCS, L&T, SBI and HUL. NSE Nifty advanced 52.35 points to 18,308.10.
The All Kerala Distributors' Association has raised a strong protest with leading fast moving consumer goods companies for bypassing them and selling their products directly to large retail stores.
ICICI Bank was the top gainer in the Sensex pack, rising over 3 per cent, followed by ITC, SBI, HCL Tech, Axis Bank, Bajaj Finserv and Tech Mahindra. NSE Nifty advanced 32 points to 15,856.05.
Tech Mahindra was the top gainer in the Sensex pack, jumping over 5 per cent, followed by Bajaj Finance, Bharti Airtel, Bajaj Finserv, L&T, Tata Steel and Infosys. NSE Nifty surged 191.95 points to 15,824.05.
