In India, traditional media, such as television and print, account for over 80 per cent of the total advertising industry. However, advertisers in India are slowly realising the potential of digital advertising media led by internet and mobile. Microsoft recently made a successful campaign for for what was perceived as an un-cool software on accountancy. The Ideawins website led to 1.5mn downloads of the software in one year, which was three times their original sales target.
With the right amount of drama and comedy, the Chandigarh Kare Aashiqui trailer is indeed entertaining.
Russian President Vladimir Putin's is attempting to put his nation back on the military -- and particularly, military aviation -- map of the world.
Among other measures, for stocks in F&O segment meeting certain criteria, Market Wide Position Limit might be revised to 50 per cent of the existing levels.
From Shabana Azmi in a video game inspired series to Ranveer Singh's miraculous transformation into Kapil Dev, OTT is loaded with goodies this week.
Japan also reported that five of those missiles landed in its exclusive economic zone, understandably causing grave concern.
Kartik promotes Dhamaka... Sunny shoots for Shero... Madhuri lives her fairytale...
The event witnessed by External Affairs Minister Sushma Swaraj in the Bahraini capital.
Vihari has credited his success in the second Test against the West Indies to Ravi Shastri
'Indian policy-makers need a realistic assessment of what China's growing assertiveness means for India.'
Chief of defence staff Bipin Rawat on Thursday said the controversy about the Chinese coming into the Indian territory and building a new village is 'not true,' and that the villages were well within the Chinese side of the Line of Actual Control.
E-commerce companies managed to beat the odds by adopting a flexible approach in terms of transforming their business models and leveraging emerging technologies. They had to constantly align their objectives with evolving customer needs. With companies hiring thousands of temporary workers, expanding to smaller cities, and launching new products, e-commerce giants gird up to celebrate the peak festival season without Covid restrictions after a three-year time-out.
HDFC Bank has ensured that no bank will be able to match them in the near future without bleeding on margins.
The shipping business is like the heaving sea -- it's up and down, observes Shyam G Menon.
'Putin is just flexing his muscles. He is not going to do anything. He is not that crazy.'
Tribhanga is mostly a platform for some of our solid actresses to flex their acting chops, notes Sukanya Verma.
Congressman Mike Honda of California, vice chair of the Democratic National Committee and the chairman of the Congressional Asian and Pacific American Caucus, believes the ability of the Indian-American community to mobilize is an increasingly potent indication of its clout, and that it can translate into an effective weapon in the coming presidential elections.
All those who have argued that the circle of prosperity is widening, and that it now encompasses the smaller towns, semi-urban areas and even villages, have to reckon with the hard reality that the financial surpluses continue to be in the big cities. As places where the leading companies operate, where the best jobs are available and where good support services exist (including educational opportunities and quality medical care), the big cities will continue to score.
Chelsea have topped the spending list with Manchester United not far behind, but West Ham United's business epitomises the TV riches which give all Premier League clubs spending power that only the elite teams in Spain or Germany can dream of.
Everyday motions can generate enough energy to be converted to electricity.
Ira Trivedi, wellness expert and founder of Yog Love, suggests simple postures to build your strength and improve overall health.
Kidnapping, revenge, wars, zombies, manhunts -- things get pretty intense on OTT this week. Sukanya Verma offers everything you can watch.
'Putting tanks on the Ladakh border is not enough to combat China, what is needed to ensure resilience against any cyber-attacks or attacks in outer space or China flexing its economic muscle, as it did with Australia.'
In a season of many firsts, debutants Gujarat Titans will be hoping for the ultimate finish from iceman Tewatia -- one that ends with the glittering IPL 2022 trophy in their hands.
Biden on Friday opened the first Quad Leaders' Summit held virtually and attended by Prime Minister Modi, Australian Prime Minister Scott Morrison and Japanese Prime Minister Yoshihide Suga.
Without a strong regional leadership the Aam Aadmi Party in Tamil Nadu may end up as just another political party in the statem says R. Ramasubramanian
He said that "the state of the border will determine the state of the relationship, that's natural".
Nikunj Saraf, Vice President Choice Wealth, answers your mutual fund queries.
If you are serious about countering the Chinese threat, then the best weapon is investing in real freedom, plurality, elections and democracy. Unfortunately, it isn't an approach all Indians currently seem to agree on, asserts Shyam G Menon.
Macron held a tete-a-tete with Modi before the delegation-level talks at the Elysee Palace - the official residence of the French president.
With Vishwa Hindu Parishad adamant in going ahead with its planned yatra from Ayodhya from Sunday, the Faizabad district administration on Friday issued arrest warrants against its 70 leaders amid heavy deployment of police force in the twin towns.
Since the end of the Cold War in the early 1990s, Russian military hardware has not been stationed on the border of the European Union. The development indicates the growing diplomatic tussle between Russia and the US over the deployment of the missile defence system in Europe.
Only a few thousand chargers dot the Indian landscape, some in working condition, others not, with some held hostage to the power supply vagaries of local utilities, reports S Dinakar.
'We are looking at them every single day. We are comfortable with the protocols with what they are for SA (South Australia).' The only limit on Australia's players in Adelaide are that they head out in public in small groups.
India's entry into the United Nations Security Council as a non-permanent member has kicked off a flurry of consultations with the world powers over issues related to the powerful world body, including its reforms, under which New Delhi is seeking permanent membership.
Rediff.com takes a look at how India bolstered its defence preparedness this year.
US Vice President Kamala Harris would host a separate meeting with the prime ministers of three Quad countries -- India, Australia and Japan -- at the White House to discuss with them the important factors for democracies to go forward, officials said.
Omkeshwar Singh, Head, Rank MF, a mutual fund investment platform, answers your queries.
"The force is to maintain peace and tranquillity at the border but it will not shy away from flexing its muscles, if the need be," Gen Rawat said.
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