Vijay is the name of the character that Amitabh Bachhan has played in many of his movies. In most cases, Vijay belonged to the underprivileged class. It's a curious coincidence that the megastar has just become brand ambassador for an insurance product called Max Vijay, a product targeting the poor.
The model, who has the same features as the late princess is taking the modelling world by storm.
Views differ on the subject of celebrity endorsement.
Ace Indian shuttler Saina Nehwal will promote Indian Premier League champions Deccan Chargers after she was made brand ambassador of the media group which owns the team. The 20-year-old Hyderabadi signed a three-year deal with Deccan Chronicle at a glittering function in Hyderabad on Saturday.
"Service to humanity is my only objective," he told media persons.
Cash-strapped Royal Bank of Scotland is reviewing its branding agreement with cricketer Sachin Tendulkar a year into the deal.
Idea Cellular's latest advertisement takes the health route to push sales.
Amul is overhauling its branding and distribution strategy to keep pace with the changing times.
'I always wanted to play Test cricket. I just didn't want to be a cricketer who played One-Dayers and T20s and just goes away.' Jasprit Bumrah on why playing Test cricket is so important for him.
'Fashion brands that have leading stars as brand ambassadors spend a fortune on showcasing them.'
The actor, who will be the showstopper for LFW's grand finale, revealed her love for lipsticks and the colour she has always loved.
Andhra Pradesh, which has the second largest number of HIV/AIDS-affected people in the country, has the lowest usage of condoms. To bridge the gap, the State Aids Control Society, a state-run organisation, launched a massive campaign on Tuesday to make condoms available everywhere.
#BoycottSnapchat became top trending topic after its CEO was accused of calling India 'poor'
For a starting price of Rs 16,999 and Rs 12,999, both the realme 6 Pro and realme 6 offer real value for money, says Rediff.com's Ashish Narsale.
Horlicks widens brand appeal in increasingly competitive market.
Katrina Kaif is the latest Bollywood star to join the list of celebrities endorsing the various Indian Premiere League cricket teams. She will support Vijay Mallya's team. "Katrina is the face of Mallya's cricket team, not a brand ambassador to his Royal Challenge products," clarified a source close to the actress.
The Sachin Tendulkar-led Mumbai Indians have roped in Bollywood star Hrithik Roshan as their brand ambassador to drum up support for the team in the Indian Premier League starting on April 18. "Hrithik symbolises the spirit of the team," said R Balachandran, director of the newly formed Indiawin Sports -- a subsidiary of Reliance Industries which owns the franchise outfit, at a media conference to outline the team's marketing campaign on Monday.
The legendary M C Mary Kom and former Asian Games gold-medallist Vikas Krishan shone bright at the International Boxing Association's 70th anniversary gala in Montreux, Switzerland, picking up different awards for their performances. While five-time world champion and Olympic bronze-medallist Mary Kom was presented the AIBA Legends award for her trailblazing boxing career, Vikas was handed the APB (AIBA Pro Boxing) Best Boxer trophy.
That's wayyy too much black and not in a good, gothic way either.
Sanjay Dutt, who has been roped in as the brand ambassador of Indian boxing, on Friday promised to do all he can to ensure a gold medal for the country in the sport at the 2012 London Olympics.
'Amrapali didn't gave us villas they announced after 2011 WC win'
Sources inform Gullu that Pepsi has decided to replace Priyanka with Deepika after seeing her performance in her blockbuster Bollywood debut, Om Shanti Om. And she has been making news since then. Priyanka had struck a deal with Pepsi two years ago, when she was a top actress, and had big projects like Rakesh Roshan's Krrish and Farhan Akhtar's Don in her kitty.
Aamir has refused to give clips of his directorial debut, Taare Zameen Par, to the IIFA (International Indian Film Academy) function this year. Apparently, it's payback time for Amitabh Bachchan, the IIFA brand ambassador.
Would you prefer to watch a younger woman entice you into buying something, like Deepika or Katrina? Or would you prefer the classic beauties like Preity, Ash and Rani? Tell us!
Caught in the crossfire of Sino-India border skirmishes and strained by the severe impact of the pandemic on its business, Brand Hector is foregoing the bustle and frenzy for a quiet digital campaign that talks about its British roots, the smart tech powering its drive and its made-for-India models. The tone is subdued and the brand seems to be deliberately playing down its ownership by Chinese company, SAIC.
As FMCG giant ITC has entered the snacking segment, the well established brand FritoLay has geared up its marketing strategy to meet rising competition.
Former India cricket captain Sourav Ganguly will try his legs on football and will turn out for Chirag United in the I-League starting in September. Chirag United, who were promoted to the I-League this season, will sign up Ganguly to add some "gloss" to the league.
Skyline Construction & Housing Pvt Ltd, a city-based real estate developer, signed on Friday India cricket captain Rahul Dravid as its brand ambassador.
Abhishek will be attending Cannes to promote his film Dilli 6, while wife Aishwarya will be there to promote L'oreal.
The Aishwarya advertisement that created all the furore has been pulled down.
Now, the two have taken their rivalry to another level -- brands.
India's Test captain, Anil Kumble, said the war of words should be restricted to the cricket ground.
Taking corporatisation of Durga Puja festival to a new height, a prominent puja committee in Kolkata has sold the rights of the celebrations to a US company and roped in a Bollywood superstar as its brand ambassador.
Stir up these cocktails and warm your taste buds this party season.
World champion Viswanathan Anand took a quick draw and continued to trail after five rounds of the 70th Corus Grandmasters chess tournament, even as women's world No 2 Koneru Humpy also remained winless after five rounds.
Neo International Sports Academy aims to provide complete sporting solutions from training to management to event execution and infrastructure consultation.
"It is important for people to stay healthy and there is no better way than taking up some sporting activity," he said at a function here to unveil the jersey of "Chennai Thalaivas" which is making its debut in Pro Kabaddi League this season.
Shah Rukh Khan has decided to launch a range of watches, this time with actress Priyanka Chopra in tow.
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