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Perfetti forays into snacks market

Confectionery maker Perfetti Van Melle, which sells candies like 'Alpenliebe' and 'Center Fresh', on Thursday said it is entering into the snacks market in India, which is currently dominated by......

Perfetti plays with generic themes

After the success of Lagey Raho for Alpenliebe, Perfetti is looking to play withgeneric themes and sticky tag-lines for Center Fresh as well.A car stops on a deserted road. Four men step out,......

Humour is Sameer Suneja's ladder to success

Sameer Suneja, 41, will take over as the chief executive of Perfetti Van Melle from October 1. Till a little over a year ago, Suneja was running the Indian arm of Perfetti. Then he was appointed......

What's in a brand name?

Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special. Illustration: Uttam Ghosh/Rediff.com "What......

Eveready inks JV pact with Indonesian FMCG major

To double its current turnover of Rs 13.53 billion in five years, the firm plans to generate 25 per cent of this consolidated revenue from FMCG sales. Eveready Industries India Ltd (EIIL) has......

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Alpenliebe

News for Alpenliebe

Perfetti forays into snacks market

Perfetti plays with generic themes

Humour is Sameer Suneja's ladder to success

What's in a brand name?

Eveready inks JV pact with Indonesian FMCG major

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