Watching movies on direct-to-home has become cheaper, with two major DTH operators, Airtel DTH and Big TV, slashing pay-per-view (PPV) prices of premiere (new) movies. While Airtel DTH has reduced prices of paid movie services by 33 per cent, Big TV has cut prices by around 50 per cent.
DTH major Tata Sky has approached the Advertising Standards Council of India seeking action against its competitor Airtel Digital's ad campaign, alleging that the advertisement was misleading.
Customers have to press the green key on their Airtel Digital TV remote to enable and access the service.
Shares of telecom services providers - Reliance Industries (parent of Reliance Jio), Bharti Airtel, and Vodafone Idea - have shed up to 23 per cent so far in the current calendar year as growth in the wireless subscriber segment begins to plateau amid higher tariffs and rising costs of smartphones. By comparison, the benchmark S&P BSE Sensex, and sectoral index BSE Telecom have dipped 1.8 per cent, and 12.6 per cent, respectively, ACE Equity data shows. However, analysts expect the trend to reverse soon as telecom services providers focus on the next leg of growth -- fixed broadband (FBB) segment.
With the Telecom Regulatory Authority of India (Trai) directive for operators offering digital television services to allow consumers to select and pay subscription for channels they choose to watch, instead of offering only bundled packages, direct-to-home (DTH) service companies have begun rolling out the services.
Reliance-Anil Dhirubhai Ambani Group-controlled BIG TV has withdrawn from partnering the Indian Premier League, alleging discrimination by the league's broadcast rights-holder Sony Entertainment Television.BIG TV has communicated its decision to IPL CEO Sundar Raman, alleging that SET has decided to offer the contract to competitor Airtel DTH, though it quoted a lower price for on-air partnership, sources said. When contacted, a BIG TV spokesperson declined to comment.
President, Telemedia Services, Bharti Airtel, Atul Bindal, said unlike DTH, IPTV services would be available only in few major cities. The company had recently introduced DTH service in the country.
The digital video recorder, which allows viewers to record programmes in one channel while watching another and play according to convenience, is being billed as the next big thing in the evolving Indian DTH market. "This, of course, will be a premium product and we plan to announce the launch of DVR technology platform for our DTH service very soon. It will be a Diwali gift to our customers," TataSky Chief Marketing Officer Vikram Mehra told PTI.
Airtel Xstream will allow its subscribers to access live TV, video, music, news and sports on an over-the-top smart stick, interned-enabled set top box, and handheld devices.
Zee is estimated to have paid around Rs 225 crore for the complete rights of Radhe. The total revenue that it may earn could be around Rs 135 crore, implying a shortfall of Rs 90 crore.
The California-headquartered company has not only seen more Indians coming to its platform, it has also seen engagement and conversation on various subjects going up manifold.
Laying fibre to home is a cumbersome and a slow process as every building has to be physically wired.
Deal to help RCom reduce debt, Sun gain subscribers in new markets
With a string of deals with telecom service providers, DTH operators and Bollywood stars, Netflix goes all out to protect its turf in India and fend off competition, says Viveat Pinto.
'While I am personally pained at the raids on Dr Roy's home, I want to ask five questions of those crying themselves hoarse over the attack on the "freedom of the press",' says Sudhir Bisht.
With over 40 million active subscribers (as of March 2013), DTH has grown tenfold from just 4 million customers six years ago.
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