While the brand did step into cities such as Delhi in the last few years, it is now stitching up an expansion strategy aimed at partaking of growth in areas where consumption of ice cream remains strong.
England captain Michael Vaughan criticised umpire Darryl Harper's decision not to use technology on a crucial slip catch of Kevin Pietersen on the first day of the second test against Sri Lanka on Sunday. He said common sense should have prompted Harper to use technology to examine whether Chamara Silva at second slip had scooped up the ball before it touched the ground.
Real Madrid's La Liga title bid took a dent after Zinedine Zidane's leaders were held to a 2-2 draw at home to Celta Vigo on Sunday, denied all three points by a late strike from Santi Mina. Lazio mounted a superb second-half comeback at the Olympic Stadium to beat Inter Milan 2-1 and move above Antonio Conte's side into second place in Serie A on Sunday.
Dieting doesn't mena depriving yourslef. here's how you can enjoy your desserts without the guilt of adding extra calories.
The 20-year-old became the youngest semi-finalist at Melbourne Park since American Andy Roddick, also 20, at the 2003 tournament.
French Open runner-up Ana Ivanovic scooped her third title of the year after overcoming Slovakia's Daniela Hantuchova in the final of the Luxembourg Championships.
European gossip magazine Hello! now comes to India.
As electric they are on silver screen, Deepika Padukone and Alia Bhatt aren't quite chat show meat, feels Sukanya Verma.
With the help of a toy monkey and an afternoon nap, Russia's Aliya Mustafina finally ended the US women's stranglehold on gymnastics in Rio by winning the asymmetric bars for a second successive Olympics, with a routine full of grace and power.
An all-new engine and a host of features mark the new V-series Mahindra Scorpio.
Overseas operations already account for nearly 30 per cent of the group's revenue now and the Novelis acquisition would go a long way in fulfilling group chairman Kumar Mangalam Birla's ambition
Jasprit Bumrah destroyed Australia with a six-wicket haul to give India a huge 292-run first innings lead.
"I was blank. I did not feel anything," Sreesanth told reporters when asked about the catch of Misbah-ul-Haq, which sparked a thunderous celebration among the Indian fans.
Ponting also scooped the Captain of the Year award and was named captain of both ICC ODI and Test teams of the Year.
A dramatic game featured missed chances, defensive howlers, scuffles and two video reviews, one producing a highly controversial outcome in the second half.
Top three mobile operators spend $13.6 bln in auction
Rediff reader Sidharth Jain tells us how he lost weight.
Didier Drogba scored in extra time to help Chelsea beat Manchester United in the FA Cup final.
India overcame a disastrous start to beat New Zealand by 35 runs in the fifth and final One-Day International in Wellington on Sunday and finish the series with a 4-1 scoreline in their favour.
On a crazy evening it looked as though Joe Willock's screamer had earned Arsenal a memorable victory, but Liverpool proved irrepressible as their barnstorming season continued.
Rediff reader Sanat caught a very brightly dressed Big B in London.
Ram Gopal Varma on his latest film Nishabd, and lots more.
Neymar lived up to expectations as he showed his class on his Ligue 1 debut on Sunday, scoring one and setting up another goal in Paris St Germain's 3-0 win at En Avant Guingamp.
Sacred Games 2 is an upgrade, and is shaping up to be one of India's great cultural events, feels Sreehari Nair.
Zimbabwean Black and South African Huber ended the Taiwanese wildcards' title hopes with a 6-4, 6-7, 6-1 victory.
Leonardo DiCaprio excels in the thought-provoking film.
The Indian ace was voted the Players' Player of the Year at the Asian Tour's UBS Awards Gala 2006.
The award will be bestowed on him during the Asian Games' Closing Ceremony on December 15.
China's charge at the Asian Games continued, with the team scooping up a phenomenal 22 gold medals including the men's badminton team crown.
Food blogger Vishaka Rautela shares recipes infused with alcohol.
It's been 51 days since Prime Minister Narendra Modi took his 'mitron' by surprise when he announced that Rs 1,000 and Rs 500 would no longer be legal tender. What will the PM tell us on 31/12?
'The support Pakistan has given to terrorist actions in Kashmir -- official or unofficial -- must cease.' John \n\nKerry, in an exclusive interview to rediff.com
'I will make sure criticism of business practices which harm American workers doesn't generate a backlash against Indian Americans, the same way trade disputes with Japan in the 1980s led to incidents of anti-Asian bigotry,' says John Kerry.
'I will work closely with New Delhi to strengthen a relationship built on shared values and interests.' John Kerry, in an exclusive interview with rediff.com
More hot gossip from the many bylanes that lead out of tinseltown.
Get to know the Befikre girl better!
Belgium stunned six-time champions and title holders Germany 4-3 in the shoot out to progress to their maiden final of the men's Junior Hockey World Cup in Lucknow on Friday.
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