While Lintas and Percept have given their applications, Rediffusion is understood to have asked for more time.
A few days ago, Reliance Retail surprised the market by acquiring the Campa brand from Delhi-based Pure Drinks Ltd for Rs 22 crore. A successful cola brand in the eighties, especially in North India, Campa Cola thrived when Coke exited India in the late seventies. When the Atlanta-based major returned and PepsiCo set base in India, it went down fighting.
Everest Integrated Communications Ltd, a subsidiary of Rediffusion DY&R Pvt Ltd, on Wednesday appointed Mahesh Chauhan as president of the agency.
India added three unicorns per month in 2021 to nearly double the overall number to about 85 at last count. And there are many gazelles and cheetahs in the pipeline. All gunning to be unicorns (and then decacorns) soon thereafter, notes Sandeep Goyal.
Is winning a glamour contest, a beauty parade, a bigger achievement than getting to run one of the world's best known luxury brands or the IMF? asks Sandeep Goyal.
He is not seeing what perhaps everyone else around him is seeing: An over-commercialised player who is really an under-performing batsman, observes Sandeep Goyal.
The Board of Control for Cricket in India (BCCI) has pegged the base price for the combined IPL media rights at Rs 32,890 crore, nearly double the Rs 16,347 that Star Disney paid five years ago. Experts say that at these levels, there does not seem to be any profit-and-loss logic at play. It is more about what premium broadcasting companies are ready to spend for market share dominance. They point out that due to competition, they expect the final price to hit Rs 40,000-50,000 crore.
Gastronomic tourism is the act of travelling for a taste of the place, in order to get a sense of the place.
Every brand and company in India too will soon need a metaverse strategy, notes Sandeep Goyal.
The film didn't offer the unfettered entertainment which everyone sought -- it was out-and-out a docu-drama, not a masala movie, notes Sandeep Goyal.
The tough part about coaching is that you have to trouble the comfortable, and comfort the troubled, observes Sandeep Goyal.
SRK's persona and brand power has been built over nearly 30 years of public acclaim and love. Brands perhaps believe that his troubles are transitory and that as a human brand he has long legs capable of striding over controversies, explains ad guru Sandeep Goyal.
Workers of tomorrow will have to figure out how to help themselves transition to different career pathways, predicts Sandeep Goyal.
What is the magic in the make-up of 007 that keeps us coming back again and again?asks Sandeep Goyal.
In business too, losing finalists really get nowhere, get nothing. It is purely 'winner takes all', observes Sandeep Goyal, managing director, Rediffusion.
... As the world swings from 'financialisation' to 'artificial intelligence', asks Ajit Balakrishnan.
A vast majority of employees do just the bare minimum that ensures they escape censure or reprimand, such that they are seen to be doing their bit, without coming in the cross-hairs of the HR team for under-performance, observes Sandeep Goyal, managing director, Rediffusion.
Will the beard continue to be in vogue once WFH wraps up? asks Sandeep Goyal.
Where Ms Chawla seems to have erred is that she has not been able to build the desired credibility required to champion the cause she took to court.
"I loved working with the Japanese, they are a good bunch. The difficulty is when you don't know them."
Companies respond to crisis by drawing talent from all pools.
For most companies this would mean extending medical coverage to same-sex partners, say legal experts.
Engage, don't entice, advises advertising guru Sandeep Goyal.
'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal. 'Lalitaji or Hamara Bajaj were obviously not birthed in the hallowed environs of the Bombay Gymkhana.'
Does India's most valued company give hope to its investors that they, too, might drive a Jaguar some day?
Goyal said he tried to buy out ColorPlus from Raymond a few years ago.
'All businesses have to be run for business, for profits on a sustainable basis. It may sound old school, but then I have been in business for 32 years and you can't change an old tiger's stripes.'
'It does not appear to me that the campaign of 2019 will be positive. By that I mean it is unlikely that there will be an 'achche din' style slogan either from the government or the opposition.'
Mohammed Khan, co-founder of one of India's largest ad agencies, Rediffusion, talks about how the business has changed.
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