What is the identity of a brand? Our first answer might be that it is what the brand "says" to consumers -- making a distinction between what it says and how they understand it. The notion of identity is still too little used by managers, and that's a shame, because to our way of thinking it offers some very useful and concrete glimpses into the essence of the brand phenomenon itself.
Known for her attention seeking clothes, Serena Williams is trying to bring pop culture to the tennis courts.
A jury awarded retired basketball player Michael Jordan $8.9 million in his lawsuit against a grocery store chain.
Russia and Chelsea coach Guus Hiddink has said he plans to retire from football after the 2010 World Cup.
Manchester United received some welcome relief from the English soccer champions' on-pitch woes with the announcement on Friday of a sponsorship deal with Italian spirits brand Aperol.
The Goa team beat Raghav Football Club of Gurgaon in the final and became the first team from India to gain direct entry to MUPC Global Finals 2009.
Mumbai Schools Sports Association qualified for the India finals of the Nike-Manchester United Premier Cup (MUPC) under-15 football Tournament. Joining the Mumbai lads in the India finals, scheduled to be held in Goa from December 1, are Viva Kerala, Salgaocar SC and Sporting Clube de Goa.
Seven Indian companies join a global initiative to report on their environmental and social performance. Their aim: Gaining wider legitimacy.
Maria Sharapova has been suspended as a goodwill ambassador by the United Nations after the former world number one admitted she had tested positive for the banned substance meldonium at this year's Australian Open.
Sreesanth has bagged contracts from beverages maker, Pepsi and sports goods company, Nike this month. Yuvraj Singh endorses 10 brands with an annual net worth between Rs 1.25 and 1.40 crore a brand.
Her motto: Why blend when you were made to stand out!
Rajeev Ramesan missed the Olympic 'B' qualification mark in the 800 metres by just 0.06 seconds even though he won the race with a personal best timing of 1:47.06 seconds at the Nike Grand Prix in Solihull, England.
16-year-old Kerala lad Evans Thomas was adjudged best in the 'WHERE'S THE NEXT' Nike football contest.
It wasn't just the tennis that amazed audiences at Roland Garros.
Brazilian police began investigating allegations of corruption in its soccer industry on Thursday, prompted by the arrests of top officials at world soccer body FIFA in a US bribery probe.
Nike and Adidas battle for Beijing. At stake: the 21st century sportswear industry.
Goa's Salgaocar Sports Club won the South and West Zone qualifying round of the Nike-MUPC under-15 football tournament at the Nehru stadium in Chennai on Saturday. They beat Cosmos, Tiruvallur, by a 15th minute goals, scored by Pandhari Chopdekar off a pass from Godfrey Silva.
Director Dav Whatmore says the National Cricket Academy is a meaningful place where you learn a lot and have some fun and not one where you will be hammered with work or physical training.
The Veere Di Wedding actor is giving us so much wedding inspo.
We caught up with 6 nattily dressed ladies who were not on the ramp at the Lakme Fashion Week.
After the Bt Cotton boom in Gujarat, it is the turn of organic cotton now. Keeping pace with the global trends, certain areas in Gujarat are going for organic cotton.
The under-15 East Bengal squad got a special mention for their grit by the English football legend.
The Netherlands came out top in a sudden death shootout against Germany on Wednesday to go into the final of the Olympic women's hockey tournament and keep the target of a third successive gold medal in their sights.
East Bengal lost 0-2 to AS Roma in the Nike Manchester United Premier Cup.
In the note it was written that Pandey, a 2012-batch IAS officer, was fed up with his life.
Last year's winners of the India leg Mohun Bagan began their campaign in the Nike-Manchester United Premier Cup (under-15) football tournament with a resounding 9-0 victory over J &K Football Academy.
The 54-year-old has a whopping $1.7 billion in the bank, thanks to his long time endorsement relationships with Beverage company Gatorade, clothing brand Hanes, American Sportswear giant Nike and playing card manufacturer Upper Deck.
'When there are people who hate brands, it shows they are standing for something.' 'If you are trying to be everything to all people, you are failing.' 'Brands should be brave enough and take more stands on issues.'
Meet Paloma Elsesser, an American plus-size fashion model, who is making headlines for all the right reasons.
Taking a lead from in-film advertising, multi-national companies are now eyeing associative marketing partnerships in Bollywood.
Tata Motors might have to rethink its association with sportstar Lionel Messi.
Off-spinner R Ashwin is matching Indian batsmen at their game
Days after Maria Sharapova announced that she tested positive for meldonium during the Australia Open in January, she is thanking her fans for their support.
Ask athletes what goes into Olympic gold medals, and they will likely say sweat and years of training. For Brazil's National Mint the answer is simpler: recycled silver.
Go sporty this monsoon, with a handbag that's both chic and practical.
The hottest trend in casual footwear? Wild, funky and full of colour!
Manchester United beat East bengal 5-0 in the lung-opener of under-15 Nike Manchester United Premier Cup.
Roger Federer has entered Wimbledon with renewed vigour and a dapper Nike blazer
