"It would be a big deal, increasing the team's appeal and also because it would bigger business for Juve, through merchandising," a Milan-based trader said.
Images from the Champions League matches played on Tuesday
Juve forward Cristiano Ronaldo had an unusually quiet game after scoring a hat-trick against Atletico in last year's competition, although he came within inches of grabbing a last-gasp winner when he sent a shot just past the far post.
A summary of Wednesday's matches in the UEFA Champions League.
A summary of Friday's Euro 2020 qualifying matches.
A summary of the results of the major European football league matches on the weekend.
News of all that's transpired on and off the football field
Lionel Messi scored a penalty for the third Champions League game in a row with the Spaniards maintaining their winning start to the group stage.
The FIFA World Cup at Russia saw a variety of celebrations -- from the weird to some fancy dance moves -- Rediff.com has got it all covered here...
Millions of French soccer fans were delirious with joy on Sunday as France beat Croatia 4-2 to win soccer's World Cup in a pulsating final in Moscow that sparked ecstatic scenes from Paris to Marseille and beyond.
France began dreaming of World Cup glory after a two-decade wait after Les Bleus on Tuesday defeated Belgium to reach the final
Didier Deschamps is confident he has prepared his players for any tactical surprises his opposite number Roberto Martinez might spring
Belgium's Eden Hazard is making the strongest bid for that crown.
Ajax, four-times European Cup winners who are in the knockout stages for the first time in 13 years, have enhanced their reputation as a talent factory due to the rise of homegrown Dutch players Frenkie de Jong and Matthijs de Ligt.
Images from the UEFA Champions League matches played on Tuesday night.
Images from the football matches played across Europe on Sunday.
FIFA World Cup set pulses racing and ended with a young, exciting France team clinching the title.
After falling 2-0 down on the night, substitute Marcos Llorente struck twice in extra-time and Alvaro Morata added a late third to ensure a famous victory for Diego Simeone's side against a Liverpool team unbeaten in their last 25 home games in European competition.
Can 2018 top its predecessor in Sporting Glory?
News of all that's transpired on and off the football field
Ukraine advanced to the Euro 2020 finals after an impressive first half helped them to a 2-1 home win over Portugal, whose talismanic captain Cristiano Ronaldo scored his 700th career goal.
Images from the football matches played across Europe on Sunday.
News of all that transpired on and off the football field.
A European nation is set to win the World Cup for the fourth time in a row this Sunday and in doing so confirm an unprecedented dominance for the Old World over their once mighty rivals in South America.
Belgium paid the price for failing to take their chances against France
Barcelona abandoned their hopes of signing Philippe Coutinho from Liverpool after the Merseyside club demanded 200 million euros ($237.14 million) for the Brazil attacking midfielder, the Liga side's director Albert Soler said.
Uruguay's Edinson Cavani has always played second fiddle to his more illustrious attacking colleagues at country or club level but the long-haired marksman emerged out of those shadows with his twin strike in the World Cup round of 16 last week.
Jose Mourinho said on Monday he would step up Manchester United's pursuit of Gareth Bale if the Real Madrid winger was left out of the starting line-up in Tuesday's European Super Cup between the Red Devils and the Champions League holders.
News of all that's transpired on and off the football field
Philippe Coutinho's versatility makes him a great acquisition for Barcelona, coach Ernesto Valverde said on Sunday as the Brazilian made his first public appearance at the Nou Camp following his 142-million-pound ($192.57-million) move from Liverpool.
Manchester United pull off one of the greatest comebacks in Champions League history.
Serbian Djokovic, who 12 months ago had elbow surgery, won Wimbledon and the U.S. Open in 2018, before lifting this year's Australian Open crown, to add to his tally of Grand Slam singles titles and reclaim top spot in the rankings.
Real Madrid's teenage Brazilian duo Vinicius Junior and Rodrygo Goes sent them top of La Liga as both scored in a 2-0 win over Osasuna on Wednesday.
News of all that's transpired on and off the football field
The Belgian forward came off the bench to make his Real debut in Saturday's 3-2 win over Levante, having had his start to life at the club hit by a thigh injury the day before the La Liga season began.
AS Monaco, beaten 2-0 at home in the first leg of their Champions League semi-final against Juventus, will have to make history in Tuesday's return if they are to end Ligue 1's long absence from the final.
Neymar has been included in Paris St Germain's squad for Wednesday's Champions League game against Bayern Munich after recovering from a foot injury, coach Unai Emery said on Tuesday.
AS Roma needed a penalty from 40-year-old forward Francesco Totti in the seventh minute of stoppage time to scrape past second-tier Cesena 2-1 in their Coppa Italia quarter-final on Wednesday.
A round-up of Saturday's Euro 2020 qualifying matches.