The problem is not that more people are not watching more TV, but that they are not finding anything of interest on Hindi television, says Vanita Kohli-Khandekar.
The three are Kaun Banega Crorepati 4 on Sony, anchored by Amitabh Bachchan; Bigg Boss 4 on Colors, starring Salman Khan; and Masterchef India on STAR Plus with Akshay Kumar.
The four major Hindi general entertainment channels -- STAR Plus, Sony, Colors and ZEE -- have all launched music and dance reality shows in the 9-pm slot on weekends.
Dangal's and Shemaroo's entry shows there is ad-supported gold at the bottom of the Indian consumer pyramid if you can keep the costs low.
'Through the year, we heard many talk about the increasing time spent on digital. But 93% of all video consumption happens on TV,' points out Partho Dasgupta, CEO, BARC India.
How Bajaj, Colgate, Raymonds, Zee lost out.. Strategic errors have hurt many companies, says adguru Sandeep Goyal.
News viewership was the biggest gainer during the first full week of lockdown, growing 298 per cent versus the pre-COVID period between January 11 and 31. Ramayana, whose rerun has begun on Doordarshan, was the top-rated show on Saturday and Sunday.
The Rs 2,200 crore (Rs 22 billion) Star India has for long been the biggest contributor to parent News Corporation's Asian revenues and profits (over 80 per cent).
Colors has been unable to regain the top slot even with its star-studded reality shows. But Rajesh Kamat, COO, Viacom18 Group and CEO, Colors, says that the channel has been able to maintain its distinct brand image and will soon be able to move up the rating points.
In its bid to grab eyeballs in the regional space, Big Magic rebrands channel, sets up production unit in Patna
Rakhi Ka Swayamvar worked for NDTV Imagine. Bidaaiis working on Star Plus. So both reality and fiction are working on prime time, says Sunil Lulla, Director, Real Global Broadcasting.
Arjun Bijlani, better known as Alekh in the first season of Left Right Left, is currently busy with a period drama Mohe Rang De being produced by Dipti Bhatnagar.
Facebook, Airbnb, Paytm, eBay join the film's cast of brands, look to connect with young audiences.
The telecast was viewed by 197 million Indians, higher than the Indian Premier League final which was watched by 133 million, reports Sohini Das.
According to industry experts, television has lost the young urban viewer for English or Hindi shows. Urvi Malvania finds out what is making more and more of them turn to digital platforms like Voot and Hotstar.
Mythological and historical shows are lapped up not just by the young, but equally by grown men and women.
The company changes the names of its many sports channels, such as the acquired ESPN and dedicated Star Cricket, to Star Sports 1-4, that will bear out its multifarious sports strategy.
© 2026 Rediff.com - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances