Badminton is not as popular as cricket in India and therefore comparatively does not attract as many sponsors.
The VBL board approved the purchase of SBC Tanzania for Rs 1,304 crore and SBC Beverages Ghana for Rs 127 crore. These own manufacturing/distribution rights for NARTD (PepsiCo branded) beverages in Tanzania and Ghana. The acquisitions will help VBL gain ground in East and West Africa.
'Disappointed to not get over the line today, but also very proud of the run I had.'
With a gradual rise in temperature and the start of heatwave, FMCG and dairy firms selling cola-based fizz drinks, juices, mineral water, ice creams and milk-based beverages expect a spike in sales and have ramped up their production and stocks to meet the anticipated consumer demand. The makers are launching new products keeping in mind the evolving consumer preferences and also investing substantially on promotions and expansion of the channels this season, company executives of beverage and ice cream makers said. Beverages major PepsiCo said summer months are naturally the most favourable season for its category and it is "optimistic" that its portfolio of brands will continue to delight consumers during the period.
Mondelez, Coca-Cola, PepsiCo and Nestle India have been working on bringing down the sugar, salt, and sodium content.
With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country.
Indian Davis Cup team sweats it out at 'mini cauldron', match timings revised due to tough conditions
Australia's cricketers are getting help from sprint legend Usain Bolt to boost their running between the wickets for the upcoming Ashes Test series against England.
Silver medallist at Olympics and World Championship, Indian shuttler P V Sindhu has turned film producer to pay tribute to her coach Pullela Gopichand through a digital film on Teachers' Day on Tuesday.
Since its results, the stock of bottling and beverage distribution company Varun Beverages (VBL) is up 7 per cent on the back of a strong 2022-23 January-March quarter performance, robust outlook, and revision in profit estimates. Given the sharp uptick, it is now part of the trillion-rupee club, with its market capitalisation at Rs 1.01 trillion. The stock is one of the best performers in the consumer space as well as the S&P BSE 200, of which it is a constituent.
The note, posted on her Twitter handle, took her fans by surprise but that was only one part of the whole message she was trying to make.
Pepsi is testing waters for sports drinks in India with the launch of 'Gatorade' and said it would start manufacturing the product in India when sales register high growth.
Sindhu pens thoughts, Saina enjoys evening at beach
Even the prospect of a golf landscape temporarily minus Tiger Woods is not one PGA Tour officials, advertisers and sponsors care to ponder as speculation swirls around the popular athlete's private life, which has kept him secluded in his Florida home. Yet as corporate sponsors like Gatorade and Gillette consider ways to deal with recent negative coverage of the world's No. 1 golfer, some media companies are seeing an upside.
In his new role as bowling coach in a city academy, former Pakistan captain Wasim Akram will not only share reverse swing secrets with his wards but also teach them how to appeal aggressively to win close decisions without crossing the line.
I don't want to respond to what her father has to say, if Sindhu says something, I will respond, Gopichand retorts to PV Sindhu's father's allegations of unsatisfactory training.
After Sanju's success, Ranbir has been charging Rs 6 crore to Rs 8 crore per brand per year.
Two Indian women are among the world's top 50 businesswomen announced by the Wall Street Journal on Monday.
A jury awarded retired basketball player Michael Jordan $8.9 million in his lawsuit against a grocery store chain.
The 54-year-old has a whopping $1.7 billion in the bank, thanks to his long time endorsement relationships with Beverage company Gatorade, clothing brand Hanes, American Sportswear giant Nike and playing card manufacturer Upper Deck.
PepsiCo is gearing up to launch a new 7UP with 30 per cent less sugar and plans to extend the formulation to its other brands
IMAGES from Day 1 of the Wimbledon Championships played on Monday.
Pro golfer Tiger Woods and US Olympic skier Lindsey Vonn have broken up after a nearly three-year relationship, the pair said on Sunday.
India cricket captain Virat Kohli is among the world's highest-paid athletes, according to a Forbes' compilation topped by American boxing champion Floyd Mayweather.
A string of episodes including the latest removal of Aamir Khan as brand ambassador of the Incredible India campaign point in this direction, say experts
Actors and sportspersons are increasingly blacklisting products like colas and fairness creams. Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how will it impact both.
