Perfetti Van Melle, which does not have presence in the snacks category globally, is for the first time testing the segment with plans to launch its brand 'Stop Not' in India that will compete with the likes of Kurkure from PepsiCo and Parle Agro's Hippo.
After the success of Lagey Raho for Alpenliebe, Perfetti is looking to play with generic themes and sticky tag-lines for Center Fresh as well.
Sameer Suneja, 41, will take over as the chief executive of Perfetti Van Melle from October 1.
Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special.
To double its current turnover of Rs 13.53 billion in five years, the firm plans to generate 25 per cent of this consolidated revenue from FMCG sales.
When it comes to embracing newer technology, youngsters are usually much faster than adults. It's this quick rate of adoption that also makes them susceptible to danger.
The four major Hindi general entertainment channels -- STAR Plus, Sony, Colors and ZEE -- have all launched music and dance reality shows in the 9-pm slot on weekends.
With India's communication needs outstripping neighbours', companies are finding it easier for campaigns to be either based out of or outsourced to Indian agencies.
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