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Viveat Susan Pinto

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Ranbir Kapoor to ditch Pepsi for Coke

After Sanju's success, Ranbir has been charging Rs 6 crore to Rs 8 crore per brand per year.Viveat Susan Pinto reports. IMAGE: Ranbir Kapoor in Sanju. Ranbir Kapoor will be the next brand......

Vodafone-Idea tech integration may take 4 years

A large team led by Kumar Mangalam Birla has taken charge of the integration process.Romita Majumdar and Viveat Susan Pinto report. Photograph: Danish Siddiqui/Reuters The much-awaited merger of......

Taapsee, Madhavan and the remaking of an old favourite

Viveat Susan Pinto reports on how market leader Horlicks hopes to beat the clutter and stay relevant for an increasingly health conscious consumer. Horlicks brought actor Taapsee Pannu on board in......

For advertisers, old is now gold

60-plus men and women who live independent lives are becoming the cynosure of ad men's eyes. Viveat Susan Pinto reports. The banter between mother and son -- played by Revathy and Vikrant Massey......

Why 2017 will be critical for the advertising industry

Viveat Susan Pinto & Niraj Bhatt in conversation with Nirvik Singh, chairman and CEO, Grey Group. IMAGE: Nirvik Singh is worried about the rising tide of protectionism and what it can do to......

Brand Prithvi Shaw

'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'Viveat Susan Pinto reports. IMAGE: Prithvi Shaw scored a century and a half-century in his first two......

'Women's cricket is witnessing a Chak De moment'

Following the World Cup, companies queue up to sign Mithali Raj and Harmanpreet Kaur.Viveat Susan Pinto reports. IMAGE: The World Cup was so near, yet so far for Skipper Mithali Raj. Photograph:......

Sri Sri signs on Sindhu to endorse health drink

This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.Viveat Susan Pinto reports. The primary factor......

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