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Viveat Susan Pinto

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Bollywood, the new political battleground?

A string of episodes including the latest removal of Aamir Khan as brand ambassador of the Incredible India campaign point in this direction, say experts. Viveat Susan Pinto reports If it wasn't......

How TV channels got the Bihar picture wrong

Most television channels, including NDTV, were giving NDA a thumbs up, when it was the Grand Alliance that was winning the battle on the ground. Viveat Susan Pinto & Jency Jacob report It was a......

The neta seeks your Like before your vote!

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

How Reliance Retail plans to take on ecommerce biggies

Reliance has announced that it will roll out its e-commerce platform to as many as 1.2 million retailers and store owners in Gujarat. This is part of a nationwide roll-out that will come later......

MFs have high exposure to Zee group cos, hit hard by stock crash

Debt funds have exposure of nearly Rs 8,000 crore to Zee group papers. Aditya Birla MF, HDFC MF, Franklin Templeton MF, and ICICI Prudential MF have the highest exposure, reports Samie Modak. ......

How the 2019 poll ad campaigns will be different

'Last time, there was an incumbent and a challenger. This year, the roles have been reversed.''The challenger is the incumbent and the ones ruling then are now the challengers.''So, the realities......

Ranbir Kapoor to ditch Pepsi for Coke

After Sanju's success, Ranbir has been charging Rs 6 crore to Rs 8 crore per brand per year.Viveat Susan Pinto reports. IMAGE: Ranbir Kapoor in Sanju. Ranbir Kapoor will be the next brand......

Martin Sorrell: 'Massive changes sweeping advertising'

'You have to tear it all down if you want to build something new tomorrow.' Photograph: Adeel Halim/Reuters A new-age digital advertising and marketing services company, S4 Capital, which was......

When Vishal Dadlani got it horribly wrong

'Politics and religion is a dangerous mix in India and anybody even remotely seen crossing the line is taken to task.'Viveat Susan Pinto reports. On August 27, Vishal Dadlani, one half of the......

Brand Prithvi Shaw

'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'Viveat Susan Pinto reports. IMAGE: Prithvi Shaw scored a century and a half-century in his first two......

'Women's cricket is witnessing a Chak De moment'

Following the World Cup, companies queue up to sign Mithali Raj and Harmanpreet Kaur.Viveat Susan Pinto reports. IMAGE: The World Cup was so near, yet so far for Skipper Mithali Raj. Photograph:......

Buzz of Puma signing up Kohli gets louder

Cricketer parted ways with Adidas in November.Viveat Susan Pinto reports. Indian cricket Captain Virat Kohli may tie up with sportswear brand Puma following the end of his three-year endorsement......

Sri Sri signs on Sindhu to endorse health drink

This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.Viveat Susan Pinto reports. The primary factor......

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